Key Responsibilities

• Lead and improve social media and community engagement strategy to boost visibility and audience connection.
• Manage social media content calendar balancing events, storytelling, sponsor commitments, and sales priorities.
• Create, capture, and publish photo and video content from various Trust events and activities.
• Edit photography and video for social platforms, creating content from informal coverage to polished storytelling.
• Write platform-specific copy maintaining a consistent organizational voice.
• Monitor social channels, engage with audiences, moderate comments, and manage sensitive interactions.
• Provide live and quick social coverage of events, including occasional evenings and weekends.
• Use business intelligence and analytics to track performance and inform content strategy.
• Build and manage relationships with creators and influencers, coordinating partnerships and evaluating results.
• Respond thoughtfully to guest inquiries in coordination with guest services.
• Coordinate with internal and external partners on events, campaigns, and content opportunities.
• Prepare performance reports and share insights with leadership.
• Commit to diversity, equity, accessibility, and inclusion in work practices.
• Oversee budgets related to contracted support for photography, videography, and content creator projects.
• Exercise day-to-day discretion over outbound social media management under Director of Communications’ oversight.