Job details
Senior Social Media Manager - Job Summary
Lead the end-to-end organic growth strategy for a developer/technology client, managing content planning, community engagement, and developer-focused marketing strategies.
Key Responsibilities
- Build and evolve a 30/60/90-day content roadmap aligned with brand and audience trends
- Own end-to-end publishing including titles, metadata, and discoverability strategies
- Partner with production teams to ensure assets are on-brand and on schedule
- Run daily performance reviews and translate data into creative and strategic adjustments
- Lead structured A/B testing and monitor platform/algorithm changes proactively
- Act as the strategic community voice by engaging in comments and community tabs
- Feed audience sentiment back into the creative process
Requirements
- 7+ years in growth or social/community marketing
- Proven experience growing and sustaining audiences on major video/content platforms
- Track record engaging technical, developer, or B2B audiences with accessible, high-engagement content
- Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus
- Hands-on expertise in content creation, SEO tooling, and video editing
- Ability to work with performance data to shape retention and growth strategies
- Excellent copywriting and clear, engaging communication skills
- Experience managing cross-functional teams in agency-client environments
- Self-starter comfortable working autonomously and with ambiguity
- Exceptional verbal and written English communication and presentation skills
Education
BA/BS degree or equivalent experience
Additional information about the company collected by GoodWord
About Maker Lab
Maker Lab is a marketing agency focused on building decentralized technology-led teams that collaborate with clients on digital marketing, from analytics to content production.
What Our Employees Say
- Opportunities to work with global brands on innovative marketing projects. (www.makerlab.com)
- Focus on professional development, including training and mentorship programs. (www.makerlab.com)
- Collaborative, diverse, and inclusive company culture. (www.makerlab.com)
Challenges You Might Face
- Fast-paced agency environment can result in high workloads and tight deadlines. (www.glassdoor.com)
- Limited work-life balance reported by some employees in peak periods. (www.glassdoor.com)
- Career progression may depend on placement with client teams, leading to varied experiences. (www.glassdoor.com)