Job details
Community Marketing Manager - Job Summary
The Community Marketing Manager is responsible for brand-building, community management, and experiential activations to create strong connections between the brand and its guests.
Key Responsibilities
- Bring brand expertise and business priorities to strategic and creative discussions
- Provide approvals and collaborate cross-functionally on creative development
- Serve as the community and guest-experience perspective in brand planning conversations
- Own the integrated marketing/social calendar for assigned brand(s)
- Set promotional priorities and ensure cross-functional alignment across teams
- Conceptualize and manage experiential activations and influencer events to build brand buzz
- Identify and cultivate relationships with relevant local and regional influencers
- Coordinate event logistics and vendor/agency partners for on-brand execution
- Drive daily engagement and guest care across community channels
- Identify opportunities to surprise and delight fans
- Foster and grow local community relationships
- Monitor organic content and channel performance
- Share business context behind metrics and recommend optimizations
- Source authentic local restaurant stories and guest moments
- Facilitate on-site content capture
- Identify and cultivate local partnership and collaboration opportunities
- Serve as the go-to marketing resource for assigned brand's daily needs
- Support franchisee-facing marketing initiatives as needed
Requirements
- 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience preferred)
- Comfortable operating as both a strategic partner and a creative, hands-on planner
- Strong writer/communicator with an eye for authentic, local storytelling
- Highly organized and able to manage multiple priorities
- Willing and able to attend and oversee events, including evenings/weekends
- Experience with social/community platforms, influencer relations, and basic performance reporting
Additional information about the company collected by GoodWord
About FAT Brands Inc
siteFAT Brands Inc is a global franchising company managing 12 fast casual, quick-service, and casual dining brands with over 1,700 units worldwide.
What Our Employees Say
- Opportunities to work with a diverse portfolio of popular restaurant brands such as Fatburger, Johnny Rockets, and Round Table Pizza. (www.fatbrands.com)
- Growth-oriented business with active acquisitions, which could provide career advancement opportunities. (www.fatbrands.com)
- Publicly traded company with increasing focus on global expansion. (ir.fatbrands.com)
Challenges You Might Face
- Potential instability related to rapid acquisitions and integration of multiple brands. (www.qsrmagazine.com)
- Competitive fast-casual and fast-food environment can lead to high pressure and demanding work schedules. (www.glassdoor.com)
- Recent financial challenges and increased debt due to acquisition strategies may create uncertainty. (www.restaurantbusinessonline.com)