Job details
Salary range: $92,000 - $125,900 base with 10% variable bonus + equity
Senior Customer Marketing Manager - Job Summary
Lead strategy, growth, and engagement for Allego’s customer community and marketing programs, driving customer connections, advocacy, and marketing impact through collaboration across teams.
Key Responsibilities
- Own and grow the customer community strategy to facilitate customer connections and engagement.
- Develop programs to identify, nurture, and activate customer advocates for events, reviews, and community conversations.
- Expand engagement into relevant external online communities and networks.
- Create campaigns and content to encourage participation and enhance customer experience.
- Monitor community activity and share engagement insights with internal teams.
- Maintain a welcoming and professional community environment aligned with Allego’s brand.
- Lead strategy and execution for customer review platforms including vendor management and campaign development.
- Partner with Product Marketing to ensure up-to-date messaging and customer proof points on review sites.
- Track and report review-site performance and share insights with go-to-market teams.
- Manage the customer communications calendar and produce newsletters, promotions, and program invitations.
- Collaborate on segmented, timely, and relevant customer communications aligned with broader campaigns.
- Support customer roundtable strategies including topic development, sourcing participants, and content planning.
- Work cross-functionally to integrate community activity, advocacy, communications, and campaigns into cohesive customer experiences.
- Manage timelines, dependencies, and stakeholders to drive program progress and optimize impact.
Requirements
- 8+ years of experience in customer marketing, community management, advocacy, or related roles.
- Experience managing customer-facing programs with cross-functional teams.
- Strong project management skills with ability to handle multiple priorities.
- Excellent written and verbal communication skills.
- Comfortable engaging with customers, prospects, and internal stakeholders both in person and online.
- Ability to attend the Waltham, MA office at least one day per week.
- Willingness to travel 5-10% for events and company programs.
- Preferred experience: B2B SaaS, technology, sales enablement, customer engagement, enterprise software.
- Experience supporting customer communities, advocacy programs, and events.
- Familiarity with online communities, forums, and community engagement tools.
- Experience partnering with sales, customer success, or product marketing teams.
- Comfortable representing a brand at booths, networking events, or customer-facing programs.
Additional information about the company collected by GoodWord
About Allego
siteAllego is a rapidly growing SaaS technology company in Boston, providing a market-leading Revenue Enablement Platform to support Go-To-Market teams.
What Our Employees Say
- Innovative scale-up in the fast-growing electric vehicle (EV) charging industry, offering room for creativity and initiative. (www.allego.eu)
- International and diverse working environment with colleagues from different countries. (www.glassdoor.com)
- Strong focus on sustainability and contributing to the transition towards green mobility. (www.allego.eu)
Challenges You Might Face
- Changes and growth in the company can result in uncertainty and shifting priorities for employees. (www.glassdoor.com)
- Some employees mention that rapid growth leads to high workload and pressure. (www.glassdoor.com)
- As a relatively new player in the market, certain processes and structures are still being developed. (www.glassdoor.com)