Job details
Salary range: $28 - 31/hour
Marketing Officer - Job Summary
The Marketing Officer is responsible for creating and distributing content that supports ACNB's brand and business goals, engaging communities, and managing content across digital and traditional marketing channels.
Key Responsibilities
- Develop and distribute content supporting marketing, reputation, and business goals.
- Create written, visual, video, and multimedia content across multiple channels.
- Translate financial products and services into customer-focused communications.
- Manage content projects from concept through publication.
- Identify and capture stories showcasing ACNB's expertise and community involvement.
- Manage and grow ACNB's social media presence and other digital marketing channels.
- Monitor engagement and performance metrics to inform content strategies.
- Assist with website updates and digital marketing initiatives.
- Represent ACNB at community events, volunteer activities, and business functions.
- Build relationships with customers, community partners, and internal stakeholders.
- Partner with business lines and Corporate Relations to promote community impact.
- Ensure content aligns with brand standards and marketing objectives.
- Support implementation of strategies to meet business objectives within budget.
- Adhere to organizational policies promoting a harassment-free workplace.
- Support risk management and compliance with regulatory requirements.
- Communicate and collaborate with Marketing Manager, department managers, staff, and vendors.
- Participate in community activities reflecting positively on the Bank.
Requirements
- A.A., B.S. or B.A. degree in communication design, marketing, or related discipline preferred.
- Minimum of three years experience in marketing, communications, content creation, or related role.
- Strong writing, communication, and storytelling skills.
- Experience creating professional-level photography, video, graphic, and digital content.
- Experience managing content across websites, social media, and digital platforms.
- Proficiency with Adobe Creative Suite, Microsoft Office Suite, and web content management software.
- Strong relationship-building, interviewing, organizational, creative thinking, and problem-solving skills.
- Ability to manage multiple projects from concept to completion.
- Experience measuring content effectiveness through analytics and reporting.
- Knowledge of traditional and digital marketing strategies, production procedures, prepress, printing, sustainability practices, and banking regulations affecting marketing.
- Valid driver’s license and ability to travel regularly within market areas.
Education
A.A., B.S. or B.A. degree in communication design, marketing, or related discipline preferred
Additional information about the company collected by GoodWord
About ACNB BANK
siteACNB Bank serves communities in Pennsylvania and Maryland, providing banking services with a focus on customer relationships and community involvement.
What Our Employees Say
- ACNB BANK offers a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) with employer match. (acnb.com)
- The bank emphasizes a community-focused mission, providing opportunities for employees to make a positive local impact. (acnb.com)
- Employees have reported a positive and supportive work environment, with opportunities for professional growth. (www.indeed.com)
Challenges You Might Face
- Advancement opportunities may be limited, especially in smaller branch locations. (www.indeed.com)
- Some employees mention that compensation is below industry average for certain positions. (www.glassdoor.com)
- Workplace pace and workload can fluctuate, leading to periods of high stress, particularly in customer-facing roles. (www.indeed.com)