Job details
Social Media Manager - Job Summary
Responsible for owning and leading all aspects of Black River’s social media presence by creating, publishing, managing content, and analyzing data to build brand awareness, trust, and loyalty.
Key Responsibilities
- Own and execute Black River’s social media presence across all platforms
- Create, capture, and publish photos and video content that tells the Black River story
- Manage the content calendar and maintain brand consistency in voice and visuals
- Engage with the community through comments, DMs, and conversations
- Track performance, analyze post-level data, and use insights to improve reach and engagement
- Stay ahead of trends, test new ideas, and evolve the social strategy
- Own customer communication through the Black River website and order flow
- Follow up with customers post-purchase to ensure a great experience
- Gather reviews, feedback, and customer insights proactively
- Provide accurate, on-brand product support and guidance
- Act as a direct extension of the Black River brand in customer interactions
- Take ownership of issues and see them through to resolution
- Support influencer and brand ambassador initiatives
- Help identify creators and coordinate content aligned with brand goals
- Assist with trade shows, pop-ups, and brand activations
- Capture photo and video content at events for marketing use
- Contribute creative ideas to help Black River stand out in-person and online
Requirements
- 3+ years managing brand social accounts, creating photo and video content, and handling multiple campaigns
- Strong understanding of social platforms, trends, and content formats
- Ability to create and edit photo/video content that tells a story
- Ability to analyze social performance metrics and optimize content and strategy
- Organized, self-starting, and able to manage multiple projects
- Creative problem solver who can troubleshoot and stay calm under pressure
- Customer-focused with exceptional experience delivery across all touchpoints
- Collaborative and able to work independently
- Proficient with Adobe Creative Suite, Google Workspace, Microsoft Office, and basic photo/video editing
Additional information about the company collected by GoodWord
About Summit Products | Black River by Summit
Black River makes high-quality accessories for trucks, UTVs, and outdoor enthusiasts.
What Our Employees Say
- Opportunities for growth within a diverse company offering multiple brands and products. (www.summitproducts.com)
- Focus on innovation with a commitment to creating unique outdoor play and lifestyle products. (www.summitproducts.com)
- Collaborative culture with a small-company feel, supporting open communication and team support. (www.indeed.com)
Challenges You Might Face
- Limited information about structured career advancement pathways. (www.indeed.com)
- Some employees have reported high seasonal workload and pressure around key deadlines. (www.indeed.com)
- Benefits and compensation may not be as competitive as larger firms in the industry. (www.glassdoor.com)