Job details
Salary range: $22–$30/hr DOE plus event stipends, mileage, and performance bonuses
Brand Ambassador - Job Summary
Represent the INEOS Grenadier brand at outdoor and automotive events to build the local community and drive engagement before, during, and after the store launch.
Key Responsibilities
- Represent the brand at off-road meetups, trail runs, mountain bike events, running races, cars & coffee, and in-store 4x4 days
- Plan, staff, and recap events including outreach, setup, waiver management, lead capture, follow-up, and ROI summaries
- Create authentic content such as short-form video, reels, stories, trail tips, owner spotlights, and blog posts
- Build partnerships with local clubs, trail stewards, outfitters, gyms, and race organizers
- Drive measurable outcomes including qualified leads, test-drive signups, social media growth, and email list growth
- Ensure compliance and safety with risk checks, permits, safety briefings, and responsible off-road etiquette
Requirements
- Passion for outdoor activities like overlanding, mountain biking, trail running, and climbing
- Comfortable filming and editing vertical video content on mobile devices
- Ability to host crowds, run a microphone, and engage conversations
- Self-directed with strong planning and follow-up skills
- Valid California driver's license with clean record; comfortable driving manual and off-road
- Availability on weekends/evenings and travel within Northern California (mileage reimbursed)
- Physical ability to carry 30–40 lbs and spend long days on feet
- Proficiency with Instagram, TikTok, YouTube Shorts, Canva or CapCut, and Google Drive
- Professional conduct matching a premium brand
Additional information about the company collected by GoodWord
About Mazda Infiniti Roseville
siteINEOS Grenadier is an overlander brand opening a new store in Northern California, part of ForAnyAuto Group.
What Our Employees Say
- Opportunities for career growth in a reputable automotive dealership. (www.indeed.com)
- Positive work environment with supportive management, as noted by employees. (www.indeed.com)
- Employee discounts on vehicles, parts, and services. (mazdamillenniumauto.com)
Challenges You Might Face
- Fast-paced atmosphere can lead to high stress, especially during peak seasons. (www.indeed.com)
- Commission-based positions may result in fluctuating income. (www.glassdoor.com)
- Occasional long hours and weekend shifts are required. (www.indeed.com)