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Job details Ineos Brand Ambassador / Community Engagement Specialist at Mazda Infiniti Roseville Roseville , CA United States
Ineos Brand Ambassador / Community Engagement Specialist
Mazda Infiniti Roseville
Roseville, CA United States
5 days ago
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Salary range: $22–$30/hr DOE plus event stipends, mileage, and performance bonuses

Brand Ambassador - Job Summary

Represent the INEOS Grenadier brand at outdoor and automotive events to build the local community and drive engagement before, during, and after the store launch.

Key Responsibilities

  • Represent the brand at off-road meetups, trail runs, mountain bike events, running races, cars & coffee, and in-store 4x4 days
  • Plan, staff, and recap events including outreach, setup, waiver management, lead capture, follow-up, and ROI summaries
  • Create authentic content such as short-form video, reels, stories, trail tips, owner spotlights, and blog posts
  • Build partnerships with local clubs, trail stewards, outfitters, gyms, and race organizers
  • Drive measurable outcomes including qualified leads, test-drive signups, social media growth, and email list growth
  • Ensure compliance and safety with risk checks, permits, safety briefings, and responsible off-road etiquette

Requirements

  • Passion for outdoor activities like overlanding, mountain biking, trail running, and climbing
  • Comfortable filming and editing vertical video content on mobile devices
  • Ability to host crowds, run a microphone, and engage conversations
  • Self-directed with strong planning and follow-up skills
  • Valid California driver's license with clean record; comfortable driving manual and off-road
  • Availability on weekends/evenings and travel within Northern California (mileage reimbursed)
  • Physical ability to carry 30–40 lbs and spend long days on feet
  • Proficiency with Instagram, TikTok, YouTube Shorts, Canva or CapCut, and Google Drive
  • Professional conduct matching a premium brand

Additional information about the company collected by GoodWord

About Mazda Infiniti Roseville

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INEOS Grenadier is an overlander brand opening a new store in Northern California, part of ForAnyAuto Group.

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