Job details
Social Media Manager - Job Summary
Lead Malco Auto and Malco Marine's online presence by building community and managing social media channels to create sharp content and a strong brand voice.
Key Responsibilities
- Build and maintain long-term relationships with detailers, creators, and shop owners.
- Recruit, onboard, and manage ambassador and micro-influencer programs to drive reorders.
- Engage as the knowledgeable, on-brand voice of Malco in comments and DMs.
- Collect community feedback to inform Marketing, Product, and Sales teams.
- Own and manage the social media calendar across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Collaborate with Content Studio to produce and adapt hero assets for platforms.
- Create reactive content quickly when trends arise.
- Write platform-tailored captions with authentic brand voice.
- Utilize AI tools for drafting, reformatting, monitoring trends, and audience research.
- Analyze data to track engagement, community growth, ambassador performance, and report insights to leadership.
- Attend and support brand presence at trade shows, meetups, and training events by capturing and amplifying content.
Requirements
- Detailing enthusiast or insider with hands-on experience with polishers and detailing techniques.
- 5+ years of experience in social media, community management, creator marketing, or brand roles with proven audience growth.
- Experience as both a content creator and manager, able to shoot and edit video content.
- Up-to-date knowledge of social platforms as they exist in 2026.
- Strong personal opinions and ability to develop and execute an independent playbook.
- Proficient use of AI tools for social media work.
Education
Bachelor’s Degree in Marketing, Business Administration or related field
Additional information about the company collected by GoodWord
About Malco Products, Inc.
siteMalco Products, Inc. is a family-owned company that makes professional-grade detailing chemicals trusted by pros for decades.
What Our Employees Say
- Employee-owned company, giving employees a vested interest in the company’s success. (www.malcoproducts.com)
- Offers comprehensive benefits including health, dental, vision, profit sharing, and 401(k) plans. (www.malcoproducts.com)
- Focuses on employee development and promoting from within. (www.malcoproducts.com)
Challenges You Might Face
- Manufacturing environment may require physical labor and could be physically demanding. (www.indeed.com)
- Limited locations, primarily based in Annandale, MN, which may not suit everyone’s geographic preference. (www.malcoproducts.com)
- Smaller company size could mean less variety in available roles compared to larger corporations. (www.malcoproducts.com)