Job details
Social Media & Community Manager - Job Summary
Lead social media and community management, including engagement, content publishing, and reporting for a well-known Australian lifestyle beverage brand.
Key Responsibilities
- Manage day-to-day community engagement across social channels like Facebook and Instagram.
- Monitor and respond to comments, messages, and interactions using the brand’s tone of voice.
- Moderate conversations and escalate issues as needed.
- Conduct social listening, sentiment monitoring, and identify opportunities across various communities.
- Manage editorial calendar, social publishing workflow, and platform scheduling.
- Write engaging social copy including paid social content.
- Localise and project-manage creative assets ensuring correct and timely publishing.
- Maintain channel hygiene including profile updates and platform settings.
- Identify social, cultural, and consumer trends to keep the brand relevant.
- Generate content ideas and support campaign, influencer, CRM, and activation efforts.
- Provide monthly social reporting and performance optimization insights.
Requirements
- 3–5+ years experience in social media, community management, digital marketing, content, or brand communications.
- Experience managing branded social channels for consumer, FMCG, beverage, lifestyle, or culture-led brands.
- Excellent English copywriting skills with understanding of Australian social tone and cultural cues.
- Confidence managing communities, conversations, comments, and escalations independently.
- Ability to work with an in-house creative studio without dependency for every caption or comment.
- Knowledge of Facebook, Instagram, Reels, Stories, and evolving social platforms.
- Experience managing content calendars, approvals, publishing workflows, and reporting independently.
- Experience with influencer campaigns, paid social, EDM/email marketing, Canva, Adobe Creative Suite, or social listening tools is advantageous.
Additional information about the company collected by GoodWord
About MASH
sitePremium/lifestyle beverage brand based in Australia.
What Our Employees Say
- Opportunity to work in a creative environment with innovative projects. (www.mashstudios.com)
- Collaborative company culture emphasizing teamwork. (www.glassdoor.com)
- Chance for skill development and learning from experienced professionals. (www.indeed.com)
Challenges You Might Face
- Limited career advancement opportunities within the company. (www.glassdoor.com)
- Workload can fluctuate, leading to potential work-life balance challenges. (www.indeed.com)
- Benefits package may not be as competitive as larger companies. (www.glassdoor.com)