Job details
Salary range: $80,000 - $90,000 DOE
Social Media & Community Manager - Job Summary
Responsible for managing and nurturing online conversations about Silencer Central products and services to increase brand engagement and customer loyalty.
Key Responsibilities
- Develop and implement strategies to grow brand advocacy, enhance online engagement, and increase customer retention
- Lead social media strategy and plan social media calendar with content team
- Identify and engage with influential online hunting/shooting sports communities
- Moderate content and respond to feedback across social media channels, forums, and review sites
- Maintain consistent and professional brand voice in all online interactions
- Gather and analyze customer feedback to inform the Voice of the Customer strategy
- Partner with Sales, Customer Service, and Marketing teams to align on leads, service recovery, and content strategies
- Provide day-to-day guidance and feedback to social media and community support team members
- Support onboarding, training, and development of team members
- Serve as escalation point for complex community issues and coordinate resolution
- Participate in performance activities including goal setting and coaching
- Recommend workflow or staffing improvements to enhance efficiency and customer experience
Requirements
- Bachelor's degree in marketing, PR, journalism, or communications
- 3-5 years of experience in community management, social media strategy, customer service, or related fields
- Experience with Meta, Google, and TrustPilot platforms
- Knowledge of reputation monitoring and review management platforms like Brand24 and BirdEye preferred
- Passion for hunting, shooting sports, and/or firearms
- Exceptional written and oral communication skills
- Empathetic, friendly, outgoing, critical thinker with good judgment and problem-solving ability
- Excellent attention to detail
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Ability to work independently and as part of a team
- Ability to organize, prioritize work, and assess performance for improvements
Education
Bachelor's degree in marketing, PR, journalism, or communications
Additional information about the company collected by GoodWord
About Silencer Central
siteSilencer Central focuses on customer-oriented services within the hunting and shooting sports industry, driven by core values of excellence and getting things done.
What Our Employees Say
- Fast-growing company in the firearms industry with opportunities for advancement. (www.silencercentral.com)
- Focus on employee development and a supportive team environment. (www.glassdoor.com)
- Employee discounts on firearms accessories and silencer products. (www.silencercentral.com)
Challenges You Might Face
- Workplace can be fast-paced and stressful, particularly due to industry regulations. (www.glassdoor.com)
- Company is highly specialized, which may limit long-term career flexibility for some fields. (www.silencercentral.com)
- Some employees report unclear communication from management. (www.indeed.com)