Job details
Salary range: $92,000 - $125,900 base with 10% variable bonus + equity
Senior Customer Marketing Manager - Job Summary
Lead the strategy, growth, and engagement of Allego’s customer community and customer marketing programs, partnering cross-functionally to strengthen customer relationships and marketing impact.
Key Responsibilities
- Own and grow the customer community strategy to foster connection and engagement.
- Develop programs to identify, nurture, and activate customer advocates for various community and marketing initiatives.
- Expand customer engagement into external communities and forums where appropriate.
- Create engagement campaigns and content to encourage participation and enhance customer experience.
- Monitor community activity and share insights with internal teams.
- Maintain a welcoming and professional community environment.
- Lead strategy and program execution for customer review platforms like Gartner Peer Insights and G2.
- Manage vendor relationships related to review-site initiatives.
- Develop and manage review-generation campaigns across multiple channels.
- Partner with Product Marketing on review-site messaging and positioning.
- Track and report review-site performance metrics.
- Own the customer communications calendar and manage newsletters, promotions, and invitations.
- Ensure customer communications are timely, relevant, and segmented.
- Support customer roundtable strategy, including topic development and participant engagement.
- Collaborate cross-functionally with Customer Success, Sales, Product Marketing, and others.
- Manage timelines, dependencies, and stakeholders to deliver customer marketing programs.
- Use performance data and customer insights to optimize program impact.
Requirements
- 8+ years of experience in customer marketing, community management, advocacy, or related roles.
- Experience managing customer-facing programs with cross-functional stakeholders.
- Strong project management skills to handle multiple priorities and timelines.
- Excellent written and verbal communication skills.
- Comfortable engaging with customers, prospects, and internal stakeholders both in person and online.
- Ability to attend the Waltham, MA office at least one day per week.
- Willingness to travel approximately 5-10% for events.
- Preferred experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software.
- Experience supporting online communities, advocacy programs, and events.
- Familiarity with community engagement tools and platforms.
- Experience working with sales, customer success, or product marketing teams.
- Comfortable representing a brand at networking and customer-facing events.
Additional information about the company collected by GoodWord
About allego
siteAllego is a rapidly growing SaaS technology company based in Boston, specializing in a market-leading Revenue Enablement Platform that helps Go-To-Market teams build skills and access knowledge for sales success.
What Our Employees Say
- Allego has a strong mission to accelerate the transition to sustainable mobility and invests heavily in green energy and infrastructure. (www.allego.eu)
- Employees describe an innovative and dynamic work environment, with opportunities to work on cutting-edge EV charging solutions. (www.glassdoor.com)
- The company offers a multicultural and international team experience, fostering diversity and collaboration. (www.allego.eu)
Challenges You Might Face
- Some employees mention challenges with company structure and internal communication as Allego rapidly grows. (www.glassdoor.com)
- The fast-paced, scale-up environment can sometimes lead to high pressure and tight deadlines. (www.glassdoor.com)
- Being part of a growing industry, processes and roles can change frequently, which may affect work-life balance. (www.glassdoor.com)