Job details
Social Media Community Manager - Job Summary
Manage and shape interactions across social media platforms for a retail brand, focusing on engagement, customer relationships, and supporting content goals.
Key Responsibilities
- Oversee daily community engagement across multiple social media accounts.
- Review and reply to comments, direct messages, mentions, and tagged content on platforms like Instagram, TikTok, and Facebook.
- Proactively join relevant online conversations to increase brand visibility and audience interaction.
- Adapt messaging to reflect brand voice in a natural and audience-friendly manner.
- Route sensitive concerns, customer issues, legal matters, and reputation risks to appropriate internal partners.
- Identify audience feedback patterns to provide insights to content, brand, and product teams.
- Contribute to live engagement for campaigns, launches, seasonal moments, events, and cultural conversations.
- Collaborate with creative and content teams to develop reactive posts, FAQ content, and insights.
- Maintain and refine response guidelines, escalation procedures, and brand voice documentation.
- Prepare regular summaries on engagement trends and audience sentiment.
Requirements
- 2 plus years of experience in social media community management or related fields.
- Experience managing online communities for multiple brands, preferably in retail, food, lifestyle, entertainment, or consumer-focused industries.
- Excellent writing and editing skills with tone adjustment based on brand and platform.
- Ability to respond quickly with sound judgment while protecting brand reputation.
- Hands-on experience with social media management platforms, inbox tools, scheduling systems, CMS, and reporting dashboards.
- Strong knowledge of Instagram, TikTok, Facebook, and current platform trends and audience behaviors.
- Ability to identify when engagement requires escalation or careful handling.
- Well-organized and able to work with cross-functional teams including brand, legal, consumer affairs, creative, and agency partners.
Additional information about the company collected by GoodWord
About Robert Half
siteWhat Our Employees Say
- Offers flexible work arrangements and opportunities for remote work. (www.roberthalf.com)
- Strong professional development and training programs to enhance your career. (www.greatplacetowork.com)
- Recognized as one of the World's Most Admired Companies by Fortune magazine. (fortune.com)
Challenges You Might Face
- Compensation packages may not be as competitive compared to industry standards. (www.glassdoor.com)
- High-pressure environment and demanding sales targets. (www.indeed.com)
- Reports of limited advancement opportunities within the company. (www.glassdoor.com)