Job details
Salary range: $28 - 31/hour
Marketing Officer - Job Summary
The Marketing Officer develops and distributes content that strengthens the ACNB brand, supports business objectives, and enhances engagement across digital and traditional channels, focusing on storytelling, social media, and community involvement.
Key Responsibilities
- Develop and distribute content supporting marketing, reputation, and business goals.
- Create written, visual, video, and multimedia content across multiple channels.
- Manage content projects from concept through publication.
- Identify and capture stories showcasing expertise, customers, employees, and community involvement.
- Manage and grow ACNB's social media presence.
- Create and distribute content across social media, website, email, and marketing channels.
- Monitor engagement and performance metrics to inform content strategies.
- Assist with website updates and digital marketing initiatives.
- Represent ACNB at community events, volunteer activities, and business functions.
- Build relationships with customers, community partners, and internal stakeholders.
- Partner with business lines and Corporate Relations to promote community impact and customer success stories.
- Ensure content alignment with brand standards and marketing objectives.
- Support adherence to organizational policies to promote a harassment-free workplace.
- Comply with internal policies and regulatory requirements including CRA and Equal Credit Opportunity Act.
- Communicate and collaborate with Marketing Manager, department managers, staff, and vendors.
- Actively participate in the community reflecting positively on the Bank.
Requirements
- A.A., B.S., or B.A. degree in communication design, marketing, or related discipline preferred; specialized bank marketing education/training.
- Minimum of three years experience in marketing, communications, content creation, or related role.
- Strong writing, communication, and storytelling skills.
- Experience in professional-level photography, video, graphic, and digital content creation.
- Experience managing content across websites, social media, and digital platforms.
- Proficiency with Adobe Creative Suite, Microsoft Office Suite, web content management software, and design/editing tools.
- Strong relationship-building, interviewing, organizational, creative thinking, and problem-solving skills.
- Ability to manage multiple projects from concept to completion.
- Experience measuring content effectiveness through analytics and reporting.
- Knowledge of traditional and digital marketing strategies, production procedures, prepress, printing, sustainability practices, and relevant banking regulations.
- Valid driver's license with regular travel in market areas required.
Education
A.A., B.S., or B.A. degree in communication design, marketing, or related discipline preferred
Additional information about the company collected by GoodWord
About ACNB BANK
siteACNB Bank serves communities in Pennsylvania and Maryland, providing banking services with a focus on customer relationships and community involvement.
What Our Employees Say
- ACNB BANK offers a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) with employer match. (acnb.com)
- The bank emphasizes a community-focused mission, providing opportunities for employees to make a positive local impact. (acnb.com)
- Employees have reported a positive and supportive work environment, with opportunities for professional growth. (www.indeed.com)
Challenges You Might Face
- Advancement opportunities may be limited, especially in smaller branch locations. (www.indeed.com)
- Some employees mention that compensation is below industry average for certain positions. (www.glassdoor.com)
- Workplace pace and workload can fluctuate, leading to periods of high stress, particularly in customer-facing roles. (www.indeed.com)