Job details
KOL & Community Engagement Lead - Job Summary
Lead and manage GoTyme Bank's influencer and community strategy, overseeing influencer engagement, strategy development, budget, and campaign execution across various influencer tiers and categories.
Key Responsibilities
- Maintain current understanding of key influencers and communities including taste-makers and taste-followers.
- Build and maintain effective relationships with influencers and communities.
- Stay informed on social media trends and communication platforms.
- Develop briefs tailored to different content formats and campaign needs.
- Integrate influencers effectively into overall campaign content strategy.
- Select influencers aligned with brand and campaign goals, assessing reach and content quality.
- Analyze campaign data to measure influencer effectiveness and improve selection.
- Create innovative influencer engagement beyond standard sponsored posts.
- Build long-term relationships with influencers across tiers including celebrities.
- Manage communities across lifestyle, tech, family, food & beverage, fashion, and beauty categories.
- Monitor and manage reputation risks related to influencers.
- Project manage influencer campaigns and collaborate with external agencies.
- Plan and execute product seeding and KOL seeding initiatives.
- Own budget allocation and build annual influencer strategy aligned with KPIs.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 3–5 years experience in influencer/KOL marketing, social media, or talent management, preferably in fintech, tech, or consumer B2C.
- Experience managing a range of influencer tiers, with celebrity management as a plus.
- Proven skills in product seeding, content briefing, and campaign performance analysis.
- Experience managing budgets and developing annual strategic plans.
- Strong project management skills and experience working with external agencies.
Education
Bachelor's degree in Marketing, Communications, or related field
Additional information about the company collected by GoodWord
About GoTyme PH (Philippines)
siteGoTyme is a joint venture between the Gokongwei Group and Singapore-based Tyme digital banking, aiming to democratize financial services and build a leading digital bank in the Philippines.
What Our Employees Say
- Innovative fintech environment offering opportunities to be part of digital banking transformation in the Philippines. (www.gotyme.com.ph)
- Collaboration with global partners like Gokongwei Group and Tyme, providing strong industry connections and career growth. (www.rappler.com)
- Focus on technology-driven solutions promotes a culture of growth, learning, and upskilling. (www.gotyme.com.ph)
Challenges You Might Face
- As a fast-growing startup in a regulated industry, employees can expect a fast-paced and sometimes high-pressure work environment. (www.jobstreet.com.ph)
- Being a relatively new player in the market, there may be limited established processes, requiring adaptability to change and ambiguity. (www.jobstreet.com.ph)
- Job security and long-term stability could be a concern as the company is still in its growth and expansion phase. (www.glassdoor.com)