Job details
Salary range: $80,000 - $90,000 DOE
Social Media & Community Manager - Job Summary
Manage and nurture online conversations about Silencer Central's products to increase brand engagement and customer loyalty while monitoring online reputation and providing service recovery.
Key Responsibilities
- Develop and implement strategies for brand advocacy, online engagement, and customer retention
- Lead social media strategy and planning in coordination with content team
- Identify and monitor influential online hunting/shooting sports communities
- Moderate content and respond to feedback on forums, social media, and related communities
- Maintain consistent and professional brand voice in all customer interactions
- Gather and analyze customer feedback and sentiment to inform Voice of the Customer strategy
- Partner with Sales, Customer Service, and Marketing teams for alignment and lead generation
- Maintain deep knowledge of products, services, policies, vision, and mission
- Provide day-to-day supervision and guidance to social media and community support team
- Review community responses to ensure brand voice and compliance
- Support onboarding, training, and knowledge development of team members
- Serve as escalation point for sensitive or complex interactions and coordinate resolutions
- Participate in performance-related activities and recommend workflow improvements
Requirements
- Bachelor's degree in marketing, PR, journalism, or communications
- 3-5 years experience in community management, social media strategy, or related fields
- Experience with Meta, Google, and TrustPilot platforms
- Knowledge of reputation monitoring and review platforms like Brand24 and BirdEye preferred
- Passion for hunting, shooting sports, and/or firearms
- Exceptional written and oral communication skills
- Empathetic, friendly, outgoing, and a critical thinker with good judgment
- Excellent attention to detail
- Ability to manage multiple projects under deadlines in a fast-paced environment
- Ability to work independently and in teams
- Ability to organize, prioritize work and assess performance for improvements
Education
Bachelor's degree in marketing, PR, journalism, or communications
Additional information about the company collected by GoodWord
About Silencer Central
siteSilencer Central focuses on customer-oriented services within the hunting and shooting sports industry, driven by core values of excellence and getting things done.
What Our Employees Say
- Fast-growing company in the firearms industry with opportunities for advancement. (www.silencercentral.com)
- Focus on employee development and a supportive team environment. (www.glassdoor.com)
- Employee discounts on firearms accessories and silencer products. (www.silencercentral.com)
Challenges You Might Face
- Workplace can be fast-paced and stressful, particularly due to industry regulations. (www.glassdoor.com)
- Company is highly specialized, which may limit long-term career flexibility for some fields. (www.silencercentral.com)
- Some employees report unclear communication from management. (www.indeed.com)