Job details
Digital Marketing Coordinator - Job Summary
Supports digital marketing execution and retailer-facing engagement including social media, creator partnerships, event support, and sales enablement to connect collections to retailers and consumers.
Key Responsibilities
- Maintain Shopify website with routine content and page updates
- Execute and report on email marketing campaigns
- Coordinate outreach and gifting logistics for creator collaborations
- Research and track potential creators and talent relationships
- Aid community building and management on social media platforms
- Support planning, promotion, and execution of retailer touch points and events
- Build meeting agendas and decks for retailer sessions
- Support trunk show and trade market logistics and on-site assistance
- Learn sales and inventory management platforms to support campaigns and events
- Organize product and inventory data for sales team
Requirements
- 1–3 years experience in marketing, digital marketing, or events coordination
- Working knowledge of email marketing platforms, Shopify, and social media marketing
- Comfortable with logistics, scheduling, and follow-up tasks
- Ability to quickly learn new software including sales and inventory systems
- Strong written communication skills
- Highly organized and reliable
- Fashion, bridal, or retail experience preferred
- Willingness to travel periodically for trade markets and trunk shows
Additional information about the company collected by GoodWord
About Fort Myers Based
House of Wu is a family-owned fashion brand founded in 1989, known for inclusive styling, elevated trends, and accessible luxury with designer-backed collections.
What Our Employees Say
- Fort Myers offers a growing job market with expanding opportunities in healthcare, retail, and tourism sectors. (www.usnews.com)
- Many Fort Myers-based companies offer a good work-life balance due to the area's coastal location and recreational activities. (www.zippia.com)
- Low cost of living compared to other parts of Florida, making it easier to save money while working. (www.niche.com)
Challenges You Might Face
- Limited public transportation can make commuting difficult if you don't own a car. (www.walkscore.com)
- Employment options in specialized fields may be limited, depending on your industry. (www.zippia.com)
- The area is prone to hurricanes which can disrupt both work and daily life. (www.usatoday.com)