Job details
Salary range: $70,000–$95,000 base salary or $30–$45/hour depending on experience
Brand Experience & Community Manager - Job Summary
This role is responsible for building a brand movement and community through partnerships, PR, events, influencer relations, and social media to bring the Slate brand to life and deepen customer engagement.
Key Responsibilities
- Define and nurture the Slate community and drive community-led growth opportunities.
- Drive enrollment and engagement of Slate's loyalty program across community, media, and partnership channels.
- Source, pitch, and close brand partnerships and collaborations aligned with Slate's vision.
- Plan and execute community-building events within budget.
- Manage partnership pipeline including outreach, negotiation, contracts, deliverables, and recaps.
- Manage day-to-day relationship with the PR firm and set quarterly priorities.
- Track press placements and ensure brand consistency in earned media.
- Build founder and brand thought leadership platforms through speaking opportunities, podcasts, panels, and op-eds.
- Develop and maintain Slate's creator and influencer network; run gifting, seeding, and paid creator programs.
- Track, report, and optimize campaign performance including influencer budget management.
- Coordinate campaign timelines, deliverables, and stakeholders across teams.
- Direct the Social Media Contractor's work including content calendar, approvals, and brand voice guidelines.
Requirements
- 3–6 years of brand marketing, PR/media, or community experience.
- Strong instinct for on-brand aesthetics and messaging.
- Operationally skilled at managing timelines, vendors, and budget.
- Naturally relational and able to foster collaborations.
- Self-directed and comfortable building programs from scratch.
- Excited about Slate's mission and community focus.
- Experience with Roster (Affiliate Platform), Impact (PR Platform), Home from College (UGC), and Planoly (Social Posting).
Additional information about the company collected by GoodWord
About Slate Flosser
siteSlate Flosser is a fast-growing consumer brand in the oral care industry focused on building a strong, engaged community around its products.
What Our Employees Say
- Innovative dental health product aiming to improve oral hygiene routines. (slateflosser.com)
- Startup culture with opportunities to have a direct impact on the company's growth and direction. (www.ycombinator.com)
- Focus on sustainability with devices designed to be reusable and reduce plastic waste. (slateflosser.com)
Challenges You Might Face
- As a startup, may face job stability risks compared to more established companies. (www.ycombinator.com)
- Potentially limited resources and benefits as the company is in its growing phase. (www.ycombinator.com)
- Smaller teams can result in increased workloads and responsibilities. (www.indeed.com)