Job details
Review Generation Team Lead - Job Summary
Lead strategy and execution of review generation programs, manage a team of campaign specialists, and build an engaged reviewer community to support pipeline and content goals.
Key Responsibilities
- Own strategy, roadmap, and prioritization for review generation across products and customers
- Lead, coach, and develop a team executing review campaigns and setting goals
- Collaborate with Director of Leads, Content, and Research to align priorities with broader initiatives
- Build and nurture a community of engaged reviewers including recognition and incentive programs
- Set KPIs for review volume, quality, and velocity; report performance to leadership
- Ensure campaign content is consistent, compelling, and on-brand with UGC team
- Partner with Customer Success and Enterprise stakeholders for campaign prioritization
- Maintain compliance with email regulations and best practices
- Identify improvements through segmentation, personalization, and A/B testing
- Stay updated on review platform trends, community management, and email marketing innovations
Requirements
- 5+ years in email marketing, community management, or related field with 1-2 years in team lead role
- Bachelor's degree in Marketing, Communications, or related field
- Experience managing and mentoring teams with goal setting and performance evaluation
- Skilled in marketing automation platforms (Ortto, Marketo, Salesforce Marketing Cloud)
- Strong writing, editing, and content strategy skills
- Experience prioritizing campaigns across multiple stakeholders and segments
- Data-driven with ability to translate performance into strategy
- Proficiency with CRM systems like Salesforce Data Cloud and basic HTML, CSS, or Liquid
- Strong cross-functional collaboration skills
- Proficient in using AI tools to optimize workflows
Education
Bachelor's degree in Marketing, Communications, or related field
Additional information about the company collected by GoodWord
About HG Insights
siteHG Insights provides AI-driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent to Fortune 500 technology companies and B2B vendors for precise go-to-market analytics and decision-making.
What Our Employees Say
- HG Insights offers a collaborative and supportive work culture, often praised for teamwork and employee engagement. (www.glassdoor.com)
- The company provides opportunities for professional growth and learning, including mentorship and internal mobility. (www.hginsights.com)
- HG Insights is a leader in technology intelligence, allowing employees to work with cutting-edge data and clients. (www.hginsights.com)
Challenges You Might Face
- Some employees mention that workload can be high, especially during peak project periods. (www.glassdoor.com)
- There can be limited advancement opportunities due to the company’s medium size, making promotions competitive. (www.glassdoor.com)
- As a growing company, some processes and structures are still evolving, leading to occasional ambiguity in roles and expectations. (www.glassdoor.com)