Job details
Digital Brand & Community Engagement Manager - Job Summary
Lead the digital brand strategy and community engagement within the B2B tech space, managing social media presence, content creation, and executive brand amplification across multiple platforms.
Key Responsibilities
- Develop, execute, and refine comprehensive digital social media brand awareness and engagement strategies aligned with marketing goals
- Serve as the subject matter expert for social media platforms such as LinkedIn, Instagram, X, YouTube, Reddit in the B2B tech space
- Lead development and execution of all social media posts collaboratively with the marketing team
- Recommend and drive digital brand strategies enhancing executive presence on LinkedIn and other platforms
- Monitor and respond strategically to brand chatter across digital platforms to protect brand reputation
- Collaborate with marketing, executives, customers, vendors, and stakeholders to ensure consistent and timely messaging
- Create and manage annual social media calendar with communication of priorities and timelines
- Write creative and engaging copy for LinkedIn posts
- Develop and manage employee social media advocacy programs using tools like Hootsuite
- Generate quarterly reports with KPIs to measure brand growth and campaign performance
- Collaborate with graphics team and use project management tools such as Asana for content delivery
- Prioritize tasks effectively to ensure timely execution in a fast-paced environment
- Present digital brand strategy ideas and program updates to internal teams and leadership
- Promote and advocate the employee ambassador program internally
Requirements
- Proven experience managing digital brands and community engagement for B2B tech companies on platforms like LinkedIn, Instagram, X, YouTube, Reddit
- Strong knowledge of LinkedIn’s evolving landscape, trends, and B2B engagement best practices
- Experience with digital monitoring platforms for brand reputation management
- Skilled in social media content creation, copywriting, and messaging for professional audiences
- Track record of developing and managing employee social media advocacy programs
- Experience collaborating with creative teams and using project management tools like Asana
- Strong analytical skills for generating and interpreting performance reports
- Excellent communication, leadership, and presentation skills
- Ability to manage priorities and meet deadlines in a dynamic environment
- Highly proactive and motivated, able to prioritize, make decisions swiftly, and lead cross-functional projects
Additional information about the company collected by GoodWord
About Schoox, LLC
siteSchoox is a company that values empathy, respect, kindness, honesty, integrity, humility, and compassion, fostering a diverse and inclusive workplace culture rooted in the Greek philosophy of Philotimo.
What Our Employees Say
- Schoox offers a flexible and remote-friendly work environment, enabling employees to work from anywhere. (www.schoox.com)
- The company promotes continuous learning and development, providing resources for skill advancement. (www.schoox.com)
- Employees have the opportunity to contribute to an innovative learning management platform used by leading global brands. (www.schoox.com)
Challenges You Might Face
- As a fast-growing SaaS company, Schoox may require employees to adapt to rapid changes and shifting priorities. (www.glassdoor.com)
- Being a mid-sized tech firm, there may be fewer opportunities for advancement compared to larger organizations. (www.glassdoor.com)
- Some employees have reported experiencing communication challenges between departments, which may affect collaboration. (www.glassdoor.com)