Job details
Content & Community Manager - Job Summary
Lead WonderFold's brand presence across social media and community channels, managing influencer and ambassador programs, user-generated content, and customer advocacy to drive brand awareness and engagement.
Key Responsibilities
- Own brand presence across social media, community, influencer, ambassador, and advocacy channels.
- Develop and execute social media strategies to drive brand awareness, engagement, and community growth.
- Lead influencer and creator programs including paid partnerships, gifting, affiliate relationships, and brand collaborations.
- Identify, recruit, negotiate, and manage influencer, creator, and ambassador partnerships aligned with brand goals.
- Build and scale user-generated content programs to support brand and performance marketing.
- Create and execute community engagement strategies to foster loyalty, advocacy, retention, and growth.
- Manage brand campaigns, community activations, ambassador initiatives, contests, and engagement programs.
- Partner with marketing and creative teams to ensure consistent brand messaging and support customer acquisition.
- Champion Voice of Customer by analyzing feedback, reviews, social sentiment, and market insights.
- Manage social listening, community moderation, reputation management, and customer engagement efforts.
- Partner with creative teams to develop social-first, creator, and customer content assets.
- Track, analyze, and report performance metrics for community and social media channels with optimization recommendations.
- Manage agencies, influencer platforms, creator networks, ambassador software, and community management partners.
- Maintain awareness of emerging social trends, creator opportunities, platform changes, and cultural moments.
Requirements
- 5+ years experience in brand marketing, social media, influencer marketing, community management, or related roles.
- Proven experience managing influencer, ambassador, creator, and community programs.
- Strong understanding of social media strategy, content development, creator ecosystems, and customer engagement.
- Experience managing influencer negotiations, contracts, partnerships, and performance measurement.
- Knowledge of user-generated content, creator content, and advocacy marketing.
- Experience with social listening, sentiment analysis, customer feedback, and Voice of Customer programs.
- Excellent communication, relationship-building, and stakeholder management skills.
- Strong project management and organizational skills.
- Ability to identify trends, insights, and opportunities from customer and community feedback.
- Experience with influencer marketing, affiliate, social media, and community management platforms.
- Ability to operate with urgency in a fast-paced, high-growth environment.
- Experience building timelines, project plans, launch calendars, and workflow processes.
- Experience managing agencies, vendors, freelancers, production partners, and external marketing resources.
- Ability to influence and drive accountability across cross-functional teams without direct authority.
- Strong problem-solving skills and ability to navigate ambiguity.
- Advanced proficiency with project management and collaboration tools.
- High attention to detail while managing urgent work.
Education
Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred
Additional information about the company collected by GoodWord
About WonderFold
siteWonderFold is a brand focused on engagement through social media, influencer marketing, ambassador programs, and community building.
What Our Employees Say
- Innovative and rapidly growing company in the kids’ gear industry, allowing employees to be part of creative product development. (wonderfoldwagon.com)
- Strong focus on community and customer engagement, which can create a positive and energetic work environment. (wonderfoldwagon.com)
- Employee discounts and early access to new products, beneficial for those interested in family and parenting solutions. (www.glassdoor.com)
Challenges You Might Face
- As a swiftly growing startup, employees may experience occasional high workloads and pressure to meet deadlines. (www.glassdoor.com)
- Growing pains such as evolving company policies and changing teams are reported as the business expands. (www.glassdoor.com)
- Limited information on formal career advancement programs, which may be a concern for those seeking long-term career growth structure. (www.indeed.com)