Job details
Salary range: $70,000 - $80,000 annually
Brand Community Manager - Job Summary
Manage and grow brand community relationships through ambassador programs, influencer marketing, and corporate partnerships to bring the brand to life in North America.
Key Responsibilities
- Build and nurture brand relationships to foster authentic community engagement and storytelling.
- Collaborate with marketing and cross-functional teams to plan and execute community-driven campaigns.
- Lead and manage the ambassador program including contracts, content creation, event facilitation, and impact tracking.
- Develop and manage influencer strategies involving paid and affiliate marketing opportunities.
- Manage corporate partnerships aligned with brand values to support storytelling and community activations.
Requirements
- Bachelor’s degree or equivalent experience in marketing, communications, or related field.
- 3-5 years experience in community management.
- Proven experience managing partners or ambassadors end-to-end including contracts and activation.
- Strong understanding of affiliate marketing and ability to identify conversion-driving opportunities.
- Experience guiding content creation for external partners consistent with brand guidelines.
- Ability to manage multiple projects and collaborate across teams.
- Strong interpersonal, communication, and networking skills.
- Passion for outdoors, sustainability, and storytelling.
- Preferred experience in outdoor, lifestyle, or sustainability sectors.
Education
Bachelor’s degree or equivalent combination of training and experience
Additional information about the company collected by GoodWord
About Fjällräven North America
siteFjällräven is a leading outdoor brand focused on sustainability, functionality, and timeless design, part of Fenix Outdoor which operates across 20 countries providing outdoor products and retail stores.
What Our Employees Say
- Strong commitment to sustainability and eco-friendly business practices, appealing to environmentally conscious employees. (www.fjallraven.com)
- Collaborative and passionate work culture, where employees are encouraged to connect with nature and be part of a dedicated outdoor brand. (www.glassdoor.com)
- Opportunity to work for a globally recognized and respected outdoor brand with an authentic heritage. (www.fjallraven.com)
Challenges You Might Face
- Compensation and benefits may not be as competitive as other companies in the retail or outdoor industry. (www.glassdoor.com)
- Heavy focus on retail sales, which might limit career growth for those looking to enter roles outside of retail or sales. (www.glassdoor.com)
- High expectations regarding brand representation and customer education, which can be demanding for some employees. (www.indeed.com)