Job details
Social Media Manager - Job Summary
Lead the development and execution of social media and community outreach strategies to boost brand awareness, engage customers, and build community trust in a fast-growing, dynamic environment.
Key Responsibilities
- Develop, create, and schedule engaging social media content for multiple platforms tailored to Texas customers.
- Maintain a consistent brand voice reflecting core values of community, collaboration, and curiosity.
- Manage community engagement by responding to social media interactions and fostering local partnerships.
- Ideate and execute social media campaigns, contests, and marketing integration including SMS and email.
- Track and analyze social media performance metrics and present recommendations to stakeholders.
- Create and manage a year-long content strategy and calendar aligned with business goals.
- Collaborate with marketing and operations teams on local events and sponsorships, requiring on-site visits.
- Stay updated on social media trends and lead adoption of new tools and strategies.
- Produce and oversee visual content creation, including on-site photo/video shoots.
- Manage paid social media advertising and budget allocation targeting Texas demographics.
- Utilize project management and marketing tools such as HubSpot, Rinsed, Asana, and Google Suite.
- Partner cross-functionally to support business objectives and contribute to non-social media marketing tasks.
- Improve team processes and mentor junior members as the marketing team grows.
- Attend industry conferences annually to network and stay informed on best practices.
Requirements
- Minimum 2 years managing social media for consumer-facing brands, preferably in car wash, retail, or membership-based services.
- Experience in community outreach, influencer partnerships, or local marketing is highly desirable.
- Proven ability creating engaging content on Instagram, Facebook, X, Threads, YouTube, TikTok, and LinkedIn.
- Proficiency with social media tools such as Hootsuite, Sprout Social, Buffer; and familiarity with Canva, Adobe Photoshop (preferred), Meta Ads, Google Ads, HubSpot, Rinsed, SMS and email marketing.
- Strong skills in Google Suite and Asana for productivity and project management.
- Advanced analytical skills for measuring and optimizing campaign performance.
- Excellent written and verbal communication with ability to craft Texas-centric brand voice.
- Strong interpersonal skills to engage with community leaders, site managers, and customers.
- Deep understanding of Texas market and local culture; car wash industry knowledge preferred.
- Attributes needed include curiosity, creativity, organization, detail orientation, and a problem-solving mindset.
- Ability to work independently and collaboratively in a fast-paced, non-traditional environment.
- Portfolio demonstrating successful social media campaigns and community engagement projects.
Education
Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field (or equivalent experience).
Additional information about the company collected by GoodWord
About Feel Great Car Wash
siteFeel Great Car Wash is a premier express car wash brand based in Texas, focused on fast, high-quality, and eco-friendly services with a mission to enhance customer experience and community ties.
What Our Employees Say
- Opportunities for advancement; employees often move up to supervisory roles quickly. (www.indeed.com)
- Supportive team environment helps new hires feel comfortable and engaged. (www.glassdoor.com)
- Flexible working hours make it easier for students and part-time workers to schedule shifts. (www.indeed.com)
Challenges You Might Face
- Work can be physically demanding due to standing for long periods and performing repetitive tasks. (www.indeed.com)
- Pay is often on the lower end compared to other entry-level jobs in the area. (www.glassdoor.com)
- Exposure to weather conditions, including heat, cold, and rain, as much work is outdoors. (www.indeed.com)