Key Responsibilities

• Lead and continuously improve the Trust’s social media and community engagement strategy.
• Manage the social media content calendar balancing event promotion, storytelling, sponsor commitments, and sales priorities.
• Create, capture, and publish timely photography and video content from various Trust activities.
• Edit photography and video for social platforms ranging from informal coverage to polished storytelling.
• Write concise, platform-tailored copy maintaining a consistent Trust voice.
• Monitor social channels and engage with audiences through comments and messages.
• Moderate comments and escalate reputational or sensitive issues as needed.
• Provide live and fast-turn social coverage of events including evening and weekend assignments.
• Use analytics tools to track performance and inform content and channel strategy.
• Build and manage relationships with creators and influencers.
• Provide guest service through social media in coordination with guest services team.
• Coordinate with internal and external partners on shared content and campaigns.
• Prepare performance reports and share insights with leadership.
• Commit to diversity, equity, accessibility, and inclusion practices.
• Perform other assigned responsibilities.