Job details
Salary range: $105,000 – $115,000 annually plus up to 20% performance-based bonus
Brand & Community Marketing Manager - Job Summary
Lead brand presence and community engagement by securing speaking opportunities, managing events, supporting referral networks, overseeing advertising and content, and ensuring marketing compliance for the firm.
Key Responsibilities
- Find, pitch, and secure speaking opportunities for attorneys in various community and professional settings.
- Identify and manage sponsorships, tabling, and events to reach target families.
- Manage all aspects of events including budget, vendors, design, staffing, lead capture, and follow-up.
- Develop and maintain event kits and calendar, and track event outcomes.
- Build and maintain referral partner programs including scheduling, appreciation, and reporting.
- Ensure brand consistency and stewardship across all marketing materials and touchpoints.
- Manage advertising placements and creative in partnership with fractional CMO.
- Run the video content program including planning, scripting, production coordination, and distribution.
- Direct social media strategy with partners and maintain content calendar.
- Maintain legal directory profiles and manage award submissions and online review responses.
- Ensure marketing compliance with Washington attorney advertising rules.
- Support client intake by shaping scripts and analyzing lead-source data.
Requirements
- Bachelor’s degree in marketing, communications, or related field, or equivalent experience (4+ years).
- Experience with CRM systems, preferably Lawmatics.
- Proven track record of end-to-end project management in event, brand, or community marketing.
- Portfolio demonstrating polished, on-brand marketing materials and events.
- Experience managing budgets and coordinating vendors.
- Strong writing and editing skills for clear, brand-aligned copy.
- Comfort representing the firm at events and engaging with clients and partners.
- High discretion and confidentiality.
- Willingness to learn and comply with Washington attorney advertising laws.
- Preferred: experience with video production, speaking engagements, sponsorships, referral programs, and proficiency in Canva or Adobe.
Education
Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
Additional information about the company collected by GoodWord
About Northwest Family Law, P.S.
Northwest Family Law is a growth-minded boutique law firm providing holistic, solutions-driven family law services focused on supporting clients through difficult transitions with compassion.
What Our Employees Say
- Specializes in family law, offering employees the opportunity to gain deep expertise and experience in this field. (www.nwfamilylaw.net)
- Client-centric approach, emphasizing compassionate service and advocacy, which may be fulfilling for employees seeking meaningful work. (www.nwfamilylaw.net)
- Firm encourages a collaborative team environment among attorneys and staff. (www.nwfamilylaw.net)
Challenges You Might Face
- The emotional difficulty of handling sensitive family law cases such as divorce and child custody can lead to burnout. (www.abajournal.com)
- Smaller firms sometimes offer fewer advancement opportunities compared to large law firms. (abovethelaw.com)
- High demands and deadlines in family law practice can contribute to work-life balance challenges. (www.lawcrossing.com)