Job details
Salary range: $28 - 31/hour
Marketing Officer - Job Summary
The Marketing Officer develops and distributes content to strengthen ACNB's brand, support business objectives, and enhance engagement across digital and traditional marketing channels while representing the bank in local communities.
Key Responsibilities
- Develop and distribute content supporting ACNB's marketing, reputation, and business goals.
- Create written, visual, video, and multimedia content across multiple channels.
- Translate financial products and services into engaging, customer-focused communications.
- Manage and create content projects from concept through publication.
- Identify and capture stories showcasing ACNB's expertise, customers, employees, and community involvement.
- Manage and grow ACNB's social media presence.
- Create and distribute content across social media, website, email, and other marketing channels.
- Monitor engagement and performance metrics to inform future content strategies.
- Assist with website updates and digital marketing initiatives.
- Represent ACNB at community events, volunteer activities, and business functions.
- Build relationships with customers, community partners, and internal stakeholders.
- Partner with business lines and Corporate Relations to promote ACNB's community impact and customer success stories.
- Ensure content aligns with ACNB's brand standards and marketing objectives.
- Adhere to laws, policies, and procedures promoting a harassment-free workplace.
- Support risk management, regulatory compliance including CRA and Equal Credit Opportunity Act.
- Communicate with managers, staff, and vendors to integrate goals and activities.
- Participate actively in community reflecting favorably on the Bank.
Requirements
- Submit 3-5 work samples demonstrating experience in content creation, storytelling, social media, photography, videography, or marketing communications.
- Strong writing, communication, and storytelling skills.
- Strong experience in professional-level photography, video, graphic, and digital content creation.
- Experience managing content across websites, social media, and digital platforms.
- Proficiency with Adobe Creative Suite, Microsoft Office Suite, web content management software, and similar tools.
- Strong relationship-building, interviewing, organizational, creative thinking, and problem-solving skills with attention to detail.
- Ability to manage multiple projects from concept to completion.
- Experience measuring content effectiveness through analytics and reporting.
- Knowledge of traditional and digital marketing strategies, production procedures, prepress, printing, sustainability, and banking regulations affecting marketing.
- Valid driver's license and willingness to travel regularly within specified counties.
- Preferred: experience with email marketing, CMS platforms, public/media relations, SEO, digital content best practices, financial services or regulated industry experience.
Education
A.A., B.S. or B.A. degree in communication design, marketing or related discipline preferred
Additional information about the company collected by GoodWord
About ACNB BANK
siteACNB Bank serves communities in Pennsylvania and Maryland, providing banking services with a focus on customer relationships and community involvement.
What Our Employees Say
- ACNB BANK offers a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) with employer match. (acnb.com)
- The bank emphasizes a community-focused mission, providing opportunities for employees to make a positive local impact. (acnb.com)
- Employees have reported a positive and supportive work environment, with opportunities for professional growth. (www.indeed.com)
Challenges You Might Face
- Advancement opportunities may be limited, especially in smaller branch locations. (www.indeed.com)
- Some employees mention that compensation is below industry average for certain positions. (www.glassdoor.com)
- Workplace pace and workload can fluctuate, leading to periods of high stress, particularly in customer-facing roles. (www.indeed.com)