Job details
Senior Head of Community - Job Summary
Lead the strategy, structure, and growth of the client's community ecosystem to build trust, advocacy, long-term loyalty, and elevate brand positioning through intentional messaging and engagement.
Key Responsibilities
- Design and execute a comprehensive community strategy across platforms
- Build engaged customer ecosystems such as private groups and ambassador programs
- Develop systems to turn customers into advocates and increase retention, LTV, and brand affinity
- Refine and elevate brand messaging across community channels
- Identify and correct inconsistencies or dilution in messaging
- Develop unified voice frameworks and lead brand clean-up initiatives
- Monitor community sentiment and proactively address friction points
- Create escalation processes for brand concerns and build transparent communication systems
- Design and scale structured ambassador programs and elevate power users into brand champions
- Create feedback loops between community and product teams
- Develop referral and advocacy initiatives tied to measurable growth
- Build and manage the community team
- Establish SOPs for engagement, moderation, messaging, and reporting
- Collaborate closely with Social, Paid Media, CX, and Product teams
- Implement reporting dashboards tied to retention and brand sentiment
Requirements
- 5+ years in community leadership roles, preferably DTC or consumer brand
- Proven experience scaling engaged communities beyond follower growth
- Strong brand strategist with instinct for positioning and tone
- Experience refining, cleaning up, or repositioning brand messaging
- Comfortable navigating brand pivots and leading narrative transitions
- Deep understanding of loyalty, retention, and customer psychology
- Highly organized, strategic, and systems-oriented
Additional information about the company collected by GoodWord
About Paired
Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent, aiming to create fulfilling job opportunities worldwide.
What Our Employees Say
- Paired is a mission-driven company focusing on helping couples improve their relationships, giving employees an opportunity to contribute to meaningful work. (www.paired.com)
- The company embraces remote-first work culture, offering flexibility and a good work-life balance. (www.paired.com)
- Paired offers opportunities to work in a diverse, passionate, and fast-growing team that encourages innovation and creativity. (www.paired.com)
Challenges You Might Face
- As a startup, job roles and responsibilities at Paired might evolve quickly and require versatility, which can be challenging for some candidates. (www.glassdoor.com)
- Limited brand recognition compared to larger tech companies might impact professional networking opportunities. (www.paired.com)
- Due to the size of the company, there might be limited resources or fewer formal processes compared to larger organizations. (www.glassdoor.com)