Job details
Salary range: $46,130.00 - $85,670.00 (Standard Pay Range) with geographic-specific structures up to approximately $98,540.00
Social Media Community Manager - Job Summary
Responsible for managing Northwestern Mutual's organic social media presence, including planning, publication, engagement, and performance reporting across multiple platforms.
Key Responsibilities
- Manage posting cadence across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy.
- Collaborate with strategists, copywriters, designers, external agencies, and compliance for content creation and vetting.
- Engage with inbound comments to help customers find answers.
- Drive daily social posting schedule using Sprinklr.
- Use social listening to identify untagged brand mentions and real-time marketing opportunities.
- Monitor and report on community management efficiency of social content and campaigns.
- Relay customer feedback insights from online conversations to internal partners.
- Work with social media managers to generate new ideas for social content.
Requirements
- 1-3 years of professional experience in brand marketing, digital marketing, social media, or content marketing.
- Experience managing social channels for business or agency clients.
- Proficiency in Sprinklr or similar social media management tools.
- Experience in Financial Services or regulated industries is a plus.
- Skills in adaptive communication, channel management, and KPIs & metrics.
Additional information about the company collected by GoodWord
About Northwestern Mutual
siteNorthwestern Mutual is a client-centered company committed to diversity and fostering an environment for employees to contribute, lead, and meet personal and business objectives.
What Our Employees Say
- Strong training and development programs for financial representatives. (www.glassdoor.com)
- Opportunities for high earning potential through commissions and bonuses. (www.indeed.com)
- Well-established brand with a long history in the financial services industry. (www.northwesternmutual.com)
Challenges You Might Face
- Position can be highly stressful due to the need for extensive networking and client generation. (www.glassdoor.com)
- Many roles are commission-based, which can lead to income instability, especially in the early years. (www.indeed.com)
- Reported lack of work-life balance, particularly for new financial representatives. (www.glassdoor.com)