Job details
Senior Manager Developer Marketing - Job Summary
Lead the global strategy to engage and grow Snap's developer community, managing a team and collaborating cross-functionally to drive platform adoption and retention.
Key Responsibilities
- Set global vision, roadmap, and priorities for developer marketing to grow Snap AR ecosystem
- Manage and mentor a high-performing team, fostering career growth and inclusive culture
- Lead strategy and execution of integrated global developer campaigns from concept to launch
- Embed developer and creator insights into marketing strategies and experiences
- Collaborate with Product Marketing, Developer Relations, Communications, Insights, and Regional teams
- Develop playbooks, toolkits, and frameworks for consistent global developer marketing
- Oversee social and creative agencies to ensure quality execution and innovation
- Define success metrics, measure campaign performance, and iterate with data-driven insights
- Stay ahead of developer trends and identify opportunities for cultural relevance and differentiation
Requirements
- 12+ years marketing experience including 4+ years in developer, platform, or technical marketing
- 2+ years experience managing teams and leading cross-functional projects
- Experience building programs for creative and technical audiences, especially in AR, AI, gaming, or open platforms
- Proven strategic leadership and decision-making across functions and geographies
- Passion for developer ecosystems and emerging technologies like AR/VR/XR and spatial computing
- Experience building and scaling developer community or ambassador programs
- Strong cross-functional leadership and stakeholder management skills
- Entrepreneurial mindset able to navigate ambiguity and drive clarity
- Data-driven with strong analytical and strategic thinking
- Excellent communication and storytelling abilities
- Passion for technology and empowering creative communities
Additional information about the company collected by GoodWord
About Snap Inc.
siteSnap Inc. focuses on creating innovative AR experiences and technology products like Lens Studio and Spectacles.
What Our Employees Say
- Innovative workplace with opportunities to work on cutting-edge augmented reality and camera technology. (eng.snap.com)
- Strong commitment to diversity, equity, and inclusion with several employee resource groups and initiatives. (values.snap.com)
- Comprehensive benefits and employee wellbeing offerings, including mental health programs and flexible work options. (benefits.snap.com)
Challenges You Might Face
- Reports of a fast-paced and sometimes demanding work environment that can affect work-life balance. (www.glassdoor.com)
- Frequent strategic shifts and reorganization which can create job insecurity. (www.businessinsider.com)
- Highly competitive industry resulting in pressure to consistently innovate and perform. (www.comparably.com)