Key Responsibilities

• Lead and evolve social strategy across Instagram, TikTok, Facebook, Pinterest, Reddit, and emerging platforms
• Translate brand, campaign, product, and business priorities into channel-specific strategies and content plans
• Identify relevant trends, formats, conversations, and cultural opportunities while maintaining brand integrity
• Build and maintain a social calendar and content pipeline
• Develop creative briefs for internal teams, creators, agencies, and production partners
• Partner with Brand, Creative, PR, Digital, and Merchandising teams to align social with company priorities
• Manage day-to-day community engagement across social platforms including responding to comments and messages
• Build relationships with followers, customers, creators, retailers, and brand advocates
• Develop community-led ideas and programs to encourage participation and loyalty
• Surface audience insights, sentiment, and feedback to the broader team
• Shape social-first content concepts aligned with Tacori’s visual and verbal identity
• Write detailed briefs and provide feedback on creative development
• Identify content needs across campaigns, products, creators, behind-the-scenes, and reactive social content
• Maintain consistent visual and editorial standards
• Write clear, engaging social copy aligned with brand voice
• Manage scheduling, publishing, tagging, links, and channel hygiene
• Coordinate approvals and workflows efficiently
• Track performance metrics and identify patterns that drive engagement and growth
• Use insights to refine content strategy and platform approach
• Prepare regular performance reports with recommendations
• Stay informed on platform updates, behaviors, and social best practices