Job details
Salary range: $80,000 - $110,000
Community Marketing Manager - Job Summary
Responsible for strategizing, implementing, and coordinating community campaigns to amplify brand awareness, drive engagement, and foster relationships within the melin community and influencers.
Key Responsibilities
- Oversee and manage melin Fam, including Tier 1 brand ambassadors and community network
- Act as primary contact for melin Fam and management for signature hat production, photoshoots, events, and marketing strategy
- Build and maintain a pipeline of prospects aligned with melin values and activities
- Maintain a list of 50 new prospective community members across melin’s verticals
- Identify brand content opportunities and coordinate with Creative and Content teams
- Lead community strategy including grassroots programs, events, seeding, and ambassador management
- Develop and oversee community initiatives and events to build brand awareness and achieve KPIs
- Work cross-functionally with Ecomm, Marketing, Creative, and Product teams
- Develop and coordinate seeding programs for distribution channels
- Track and report ROI of melin Fam, ambassadors, community activations, and marketing programs
- Develop and share best practices for ambassadors and influencers on content creation
- Manage vendor setup, contracts, and payment processes in partnership with Accounting and Executive teams
- Track, analyze, and report social posting impact by community members
- Create monthly impact reports highlighting key wins and learnings
- Identify new athlete and community partnership opportunities
- Provide community feedback and updates at relevant meetings
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of sports or community marketing experience
- Able to travel up to 65% domestically and work weekends/events
- Athlete management and event activation experience
- Established network of impactful and influential contacts
- Experience producing and executing marketing campaigns around events and community members
- Strong organizational and project management skills with attention to detail
- Ability to prioritize and manage multiple projects effectively
- Preferably experienced with Asana
- Strong verbal and written communication skills
- Critical thinker with analytical mindset
- Outgoing personality with professional demeanor
- Adaptability and willingness to be on the go
- Familiarity with melin’s verticals (e.g., golf, run, outdoor, snow, skate, surf, moto, stick & ball, fashion)
- Self-driven and able to work independently
Education
Bachelor's degree in Marketing, Business, or related field
Additional information about the company collected by GoodWord
About OluKai-Kaenon-melin-Roark
melin creates premium, high-quality headwear designed to extend the life of their hats and the adventures customers take them on.
What Our Employees Say
- Collaborative work environment and positive company culture praised by employees. (www.glassdoor.com)
- Employee discounts on premium lifestyle products across all associated brands. (olukai.com)
- Opportunities to work for a values-driven company focused on sustainability and social impact. (olukai.com)
Challenges You Might Face
- Limited upward mobility and career advancement opportunities noted by some employees. (www.glassdoor.com)
- As a mid-sized business, there can be a lack of formalized processes and sometimes ambiguity in role responsibilities. (www.glassdoor.com)
- May require adapting to a fast-paced, entrepreneurial environment which can be challenging for some people. (www.kaenon.com)