Job details
Social Media Manager - Job Summary
Lead the development and execution of social media and community engagement strategies to elevate brand awareness, drive customer engagement, and support rapid growth in a dynamic car wash company.
Key Responsibilities
- Create and schedule engaging content for various social media platforms tailored to Texas customers.
- Maintain consistent, authentic brand voice reflecting core company values.
- Manage community engagement by responding to social media interactions and fostering positive relationships.
- Plan and execute creative social media campaigns and partnerships including influencer collaborations.
- Analyze social media metrics and provide data-driven recommendations.
- Develop a year-long social media content strategy aligned with brand and sales goals.
- Collaborate with marketing and operations teams on local events, sponsorships, and initiatives.
- Stay updated on social media trends and lead adoption of new technologies.
- Produce or coordinate high-quality visual content with design teams.
- Manage paid social media advertising campaigns targeting Texas demographics.
- Use project management and marketing tools to coordinate and optimize campaigns.
- Partner cross-departmentally to support business objectives and expand locations.
- Contribute to process improvements and mentor junior team members.
- Attend industry conferences to network and stay informed.
Requirements
- Minimum 2 years social media management experience in consumer-facing brands, preferably car wash or retail.
- Proven content creation skills across Instagram, Facebook, X, TikTok, YouTube, Threads, and LinkedIn.
- Proficiency with social media management tools such as Hootsuite, Sprout Social, Buffer.
- Familiarity with Canva, Adobe Photoshop (preferred), Meta Ads, Google Ads, HubSpot, Rinsed, SMS, and email marketing tools.
- Strong analytical skills for measuring and optimizing campaign performance.
- Excellent written and verbal communication skills with ability to craft a Texas-centric voice.
- Strong interpersonal skills for engaging with community leaders and staff.
- Deep understanding of the Texas market and culture.
- Creative, organized, curious, detail-oriented, strategic problem solver with the ability to work independently and collaboratively.
- Portfolio demonstrating successful campaigns, metrics, and use of relevant tools.
Education
Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field (or equivalent experience)
Additional information about the company collected by GoodWord
About Feel Great Car Wash
siteFeel Great Car Wash is a premier express car wash brand based in Texas, focused on fast, high-quality, and eco-friendly services with a mission to enhance customer experience and community ties.
What Our Employees Say
- Opportunities for advancement; employees often move up to supervisory roles quickly. (www.indeed.com)
- Supportive team environment helps new hires feel comfortable and engaged. (www.glassdoor.com)
- Flexible working hours make it easier for students and part-time workers to schedule shifts. (www.indeed.com)
Challenges You Might Face
- Work can be physically demanding due to standing for long periods and performing repetitive tasks. (www.indeed.com)
- Pay is often on the lower end compared to other entry-level jobs in the area. (www.glassdoor.com)
- Exposure to weather conditions, including heat, cold, and rain, as much work is outdoors. (www.indeed.com)