Job details
Community Manager - Job Summary
This role manages daily product-focused community engagement across social platforms, with an emphasis on X and Reddit and potential expansion to Instagram and TikTok. The position requires strong editorial judgment, cross-functional coordination, and the ability to turn audience insights into actionable content and engagement strategies.
Key Responsibilities
- Own daily product-focused community engagement across X and Reddit, with potential expansion to Instagram and TikTok
- Monitor product conversations in real time, tracking praise, confusion, criticism, feature requests, and cultural moments
- Engage appropriately on behalf of the brand using a tiered engagement approach
- Build and maintain a product conversation watchlist across priority features, launches, and narratives
- Develop and maintain a response bank for recurring questions, misconceptions, and sensitive topics
- Make real-time editorial decisions about when to engage and when not to
- Feed engagement insights back into the content calendar and identify topics for explainers, posts, or video
- Maintain boundaries between community engagement, PR/comms, and customer support by routing issues to the right teams
- Support Reddit programming including product updates, feature deep dives, FAQ responses, and AMA coordination
- Partner with Social Listening to combine qualitative and quantitative insights
- Codify examples of strong engagement and use them to set team standards
- Review engagement quality weekly, including strong examples, missed opportunities, and high-risk threads
Requirements
- 5 years of experience in community management, social media engagement, or a related editorial role
- Experience at a consumer technology, entertainment, or media brand
- Consumer product marketing experience preferred
- Experience managing brand community engagement on X and Reddit
- Strong understanding of the difference between community engagement and customer support
- Sharp editorial judgment and ability to make real-time engagement decisions
- Fluency in platform culture across X, Reddit, Instagram, and TikTok
- Ability to write in a direct, useful, conversational brand voice
- Comfort working in ambiguous, fast-moving situations
- Ability to build and maintain systems such as watchlists, response banks, and engagement logs
- Experience working cross-functionally with product, legal, comms, and marketing teams
- Genuine curiosity about products and how people use them
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