Job details
Marketing Officer - Job Summary
The Marketing Officer is responsible for creating and distributing content that strengthens ACNB's brand and supports business goals through storytelling, social media, and community engagement.
Key Responsibilities
- Develop and distribute content supporting marketing, reputation, and business goals
- Create written, visual, video, and multimedia content across multiple channels
- Translate financial products and services into engaging communications
- Manage content projects from concept to publication
- Identify and capture stories showcasing ACNB's expertise and community involvement
- Manage and grow ACNB's social media presence
- Create and distribute content across social media, website, email, and marketing channels
- Monitor engagement and performance metrics
- Assist with website updates and digital marketing initiatives
- Represent ACNB at community events, volunteer activities, and business functions
- Build relationships with customers, community partners, and internal stakeholders
- Partner with business lines and Corporate Relations to promote community impact
- Ensure content aligns with brand standards and marketing objectives
- Support implementation of strategies aligned with business objectives and budget
- Adhere to laws, organizational policies, and regulatory requirements
- Communicate with Marketing Manager, department managers, staff, and vendors
- Actively participate in the community reflecting positively on the Bank
Requirements
- A.A., B.S., or B.A. degree in communication design, marketing, or related discipline preferred
- Minimum of three (3) years’ experience in marketing, communications, or related roles
- Strong writing, communication, and storytelling skills
- Experience creating professional-level photography, video, graphic, and digital content
- Experience managing content across websites, social media, and digital platforms
- Proficiency with Adobe Creative Suite, Microsoft Office Suite, web CMS, and design tools
- Strong relationship-building, interviewing, organizational, creative thinking, and problem-solving skills
- Ability to manage multiple projects from concept to completion
- Experience measuring content effectiveness through analytics and reporting
- Knowledge of traditional and digital marketing strategies, production procedures, printing, sustainability, and banking regulations
- Valid driver's license and ability to travel regularly within specified counties
- Preferred: experience with email marketing, CMS platforms, public/media relations, SEO, digital content best practices, and financial services experience
Education
A.A., B.S., or B.A. degree in communication design, marketing, or a related discipline preferred
Additional information about the company collected by GoodWord
About ACNB BANK
siteACNB Bank serves communities in Pennsylvania and Maryland, providing banking services with a focus on customer relationships and community involvement.
What Our Employees Say
- ACNB BANK offers a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) with employer match. (acnb.com)
- The bank emphasizes a community-focused mission, providing opportunities for employees to make a positive local impact. (acnb.com)
- Employees have reported a positive and supportive work environment, with opportunities for professional growth. (www.indeed.com)
Challenges You Might Face
- Advancement opportunities may be limited, especially in smaller branch locations. (www.indeed.com)
- Some employees mention that compensation is below industry average for certain positions. (www.glassdoor.com)
- Workplace pace and workload can fluctuate, leading to periods of high stress, particularly in customer-facing roles. (www.indeed.com)