Job details
Salary range: $127,000–$174,500 USD
Senior Social Media Manager - Job Summary
Lead the social media brand presence and cultivate online communities, managing content across multiple platforms to drive awareness, growth, and high-quality leads targeted at passenger and commercial vehicle OEMs and Tier 1 suppliers.
Key Responsibilities
- Create and implement comprehensive social media plans aligning with business goals.
- Generate, edit, and publish daily content (text, image, video) tailored to the target audience.
- Refine voice, tone guidelines, and channel-specific strategies with trendspotting and creative recommendations.
- Lead proactive social listening and community management; identify engagement opportunities and reply to content.
- Manage Employee Advocacy Program including platform administration, onboarding, and gamification to boost participation and brand reach.
- Develop tailored content strategies for executives, capturing their voice and industry perspectives, drafting thought-leadership posts, and monitoring engagement.
- Utilize CRM and analytics tools to track campaign performance and ensure social efforts meet measurable KPIs.
Requirements
- 5+ years experience in B2B social media and online community management.
- Experience with enterprise software content and clients.
- Ability to stay current with social and video trends and align content with business goals.
- Hands-on experience with social media management and marketing automation tools.
- Proficiency in visual design tools to create engaging graphics.
- Exceptional copywriting skills to adopt unique voices and simplify technical concepts.
- Preferred: automotive tech, vehicle manufacturing, or Tier-1 supplier experience.
- Preferred: expertise leveraging social media algorithms especially LinkedIn and YouTube for B2B growth and lead generation.
- Preferred: hands-on experience with HubSpot, project management tools, and employee advocacy platforms like EveryoneSocial.
- Preferred: experience with Canva, Adobe Creative Cloud, or similar graphic design software.
Additional information about the company collected by GoodWord
About Sonatus
siteSonatus drives the transformation to AI-enabled software-defined vehicles, providing technology trusted by leading OEMs with over 6 million vehicles using their products worldwide.
What Our Employees Say
- Sonatus is an innovative leader in automotive software, working on advanced technologies for connected and autonomous vehicles. (www.sonatus.com)
- Employees report a collaborative environment that encourages learning and creativity. (www.glassdoor.com)
- As a fast-growing company, Sonatus offers significant growth and advancement opportunities for its employees. (www.linkedin.com)
Challenges You Might Face
- Sonatus is a rapidly scaling startup, which may result in long working hours and a fast-paced, sometimes stressful environment. (www.glassdoor.com)
- As with many startups, the company’s processes and structures are still developing, leading to occasional ambiguity in roles and responsibilities. (www.glassdoor.com)
- Limited global presence compared to larger automotive and tech firms, which might impact international career opportunities. (www.linkedin.com)