Job details
Salary range: $105,000-$120,000
Customer and Community Marketing Manager - Job Summary
Responsible for developing and executing customer advocacy, expansion, retention, and community programs to grow IFS Copperleaf’s install base and strengthen customer relationships.
Key Responsibilities
- Build and manage customer and community advocacy programs that showcase success stories and create feedback loops with marketing and sales teams.
- Develop initiatives to deepen customer relationships and collaborate with customer success, product marketing, and sales to drive pipeline growth and advocacy.
- Plan and execute integrated go-to-market campaigns and produce content such as case studies and videos to highlight customer success and ecosystem collaboration.
- Localize and activate community initiatives globally with alignment to customer engagement goals.
- Define and track KPIs for marketing activities, report performance regularly, and optimize strategies.
- Leverage AI tools and marketing technologies to analyze performance and scale impact.
Requirements
- 5+ years experience in B2B marketing, preferably in enterprise software, SaaS, or asset management.
- Proven experience building and leading customer advocacy, expansion, retention, and community programs.
- Strong understanding of enterprise buyer journeys and complex sales cycles.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience handling multi-regional and cross-functional projects in a global matrixed organization.
- Preferred: experience with IFS or similar enterprise software ecosystems.
- Preferred: familiarity with energy, utilities, transportation, or infrastructure sectors.
- Preferred: expertise in content development, ABM, and digital campaign management.
- Proficiency with CRM and marketing automation tools like Salesforce, HubSpot, and Marketo.
Additional information about the company collected by GoodWord
About IFS
siteIFS is a billion-dollar company with over 7000 employees worldwide, providing AI-driven enterprise software solutions focused on innovation, customer engagement, and diversity.
What Our Employees Say
- IFS invests in employee development and offers learning opportunities, supporting professional growth. (www.ifs.com)
- The company promotes a diverse and inclusive workplace culture. (www.ifs.com)
- IFS is a global technology leader, allowing employees to work with cutting-edge solutions and international teams. (www.ifs.com)
Challenges You Might Face
- Some employees mention a fast-paced environment with high expectations, which may be stressful for some. (www.glassdoor.com)
- Potential for limited upward mobility in some regions or departments, according to employee reviews. (www.glassdoor.com)
- Work-life balance challenges are occasionally cited in online employee reviews. (www.glassdoor.com)