Key Responsibilities

• Lead and evolve social strategy across Instagram, TikTok, Facebook, Pinterest, Reddit, and emerging platforms
• Translate brand, campaign, product, and business priorities into channel-specific strategies and content plans
• Identify trends, formats, conversations, and cultural opportunities without compromising brand integrity
• Build and maintain a social calendar and content pipeline
• Develop creative briefs for internal teams, creators, agencies, and production partners
• Partner with Brand, Creative, PR, Digital, and Merchandising teams to align social with company priorities
• Manage day-to-day community engagement including responding to comments, DMs, and mentions
• Build relationships with followers, customers, creators, retailers, and brand advocates
• Develop community-led programming to encourage participation, advocacy, and loyalty
• Share audience sentiment and cultural insights to the broader team
• Shape social-first content concepts aligned with brand identity
• Write detailed briefs communicating idea, audience insight, format, platform behavior, and deliverables
• Provide feedback on creative development ensuring elevated, platform-native content
• Identify content needs across campaign assets and reactive social
• Maintain consistent visual and editorial standards
• Write clear, engaging social copy aligned with brand voice
• Manage scheduling, publishing, tagging, links, and channel hygiene
• Ensure content accuracy, timeliness, and optimization per channel
• Coordinate approvals and publishing workflows
• Track channel, content, community, and audience performance
• Identify patterns that drive reach, engagement, and growth
• Use insights to refine content strategy and platform approach
• Prepare regular performance reports with recommendations
• Stay informed on platform updates, emerging behaviors, and social best practices