Job details
Social Media Community Specialist - Job Summary
The role focuses on engaging and converting social media audiences to foster a vibrant online community, enhancing customer interaction and driving conversions for the client's brand.
Key Responsibilities
- Respond promptly and professionally to inbound DMs following structured conversation flows
- Qualify leads by assessing needs, budget, urgency, and fit
- Drive conversions by guiding conversations to booking calls, collecting info, sending links, or completing purchases
- Handle objections confidently while maintaining brand tone
- Reply strategically to comments to boost engagement and direct qualified prospects into DMs
- Execute posting tasks for pre-planned content, ensuring proper publishing and coordination
- Maintain consistent and natural brand voice across all interactions
- Track and follow up on conversations using tools like Instagram labels, spreadsheets, or CRM
- Share performance updates including response time, volume, qualified leads, conversions, objections, and audience insights
- Escalate sensitive or complex issues to the team appropriately
Requirements
- 1–2+ years experience managing Instagram or social media DMs for sales, customer support, community engagement, or appointment setting
- Excellent written English with a natural, conversational tone able to match brand voice and adapt to different personalities
- Conversion mindset with ability to qualify leads, follow scripts, and move prospects toward next steps
- Strong organizational and follow-up skills using labels, notes, and tracking to avoid lost leads
- High emotional intelligence and calmness under pressure to manage objections and difficult messages professionally
- Fast and consistent response handling high DM volumes daily, maintaining response SLAs
- Familiarity with Instagram labels, Meta Business Suite, Google Sheets/Airtable, and ideally DM automation tools like ManyChat
- Basic content execution skills including posting scheduled content and light community management (nice to have)
- Availability for full-time work with a reliable schedule aligned to business time zones covering peak engagement windows
- Understanding of confidentiality and professionalism relating to customer privacy and brand reputation
Additional information about the company collected by GoodWord
About Paired
Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent, aiming to create fulfilling job opportunities worldwide.
What Our Employees Say
- Paired is a mission-driven company focusing on helping couples improve their relationships, giving employees an opportunity to contribute to meaningful work. (www.paired.com)
- The company embraces remote-first work culture, offering flexibility and a good work-life balance. (www.paired.com)
- Paired offers opportunities to work in a diverse, passionate, and fast-growing team that encourages innovation and creativity. (www.paired.com)
Challenges You Might Face
- As a startup, job roles and responsibilities at Paired might evolve quickly and require versatility, which can be challenging for some candidates. (www.glassdoor.com)
- Limited brand recognition compared to larger tech companies might impact professional networking opportunities. (www.paired.com)
- Due to the size of the company, there might be limited resources or fewer formal processes compared to larger organizations. (www.glassdoor.com)