Job details
Salary range: $58,500-$92,000
Social Conversation Strategist - Job Summary
The Social Conversation Strategist will manage social media strategy and content for major home care brands, leveraging trends and analytics to enhance brand engagement and cultural relevance.
Key Responsibilities
- Collaborate with account and client teams to align social content strategy with business priorities
- Manage weekly and seasonal content planning to maintain continuous social presence
- Coordinate ideation with cross-functional partner agency teams
- Create trend-forward and efficacy-based content rooted in consumer interests
- Provide creative input for organic social content calendars and coordinate approvals
- Lead creation of on-trend social content aligned with brand voice
- Moderate and monitor social channel discussions
- Serve as consumer insights expert and report on competitive and industry social activities
- Track analytics and KPIs, generate comprehensive social reports for optimization
- Ensure best practices are followed across social platforms
Requirements
- Bachelor’s degree in Marketing, Communications or related field
- 2-3 years of social community management and/or social media analytics experience
- Ability to embody brand persona and create 1:1 consumer interactions
- Professional maturity with ability to collaborate and make autonomous decisions
- Experience managing and growing social channels and enthusiasm for new platforms/tools
- Understanding of KPIs and knowledge of paid vs. organic social
- Excellent English grammar, writing, and adaptable copywriting skills
- Graphic design skills (Photoshop or similar) preferred
- Strong organization and attention to detail
- Analytical skills and familiarity with social platform analytics
- Self-starter mindset and willingness to experiment for growth
Education
Bachelor’s degree in Marketing, Communications or related field
Additional information about the company collected by GoodWord
About MSL (Global)
siteMSL New York is part of a global PR and communications firm, working with major brands such as Procter & Gamble.
What Our Employees Say
- MSL offers opportunities to work with leading global brands and high-profile clients, providing great experience for career growth. (www.mslgroup.com)
- The company emphasizes diversity and inclusion, fostering a multicultural and supportive workplace. (www.mslgroup.com)
- MSL provides access to global resources and professional training, helping employees build valuable skills. (www.mslgroup.com)
Challenges You Might Face
- Employees report that workloads can be high, leading to potential work-life balance challenges. (www.glassdoor.com)
- Internal communication and coordination between regional teams can sometimes be lacking, affecting project efficiency. (www.glassdoor.co.uk)
- Promotion and career advancement can be slow, especially in larger offices or teams. (www.glassdoor.com)