Job details
Director of Marketing - Job Summary
Leads all marketing, communications, and community engagement efforts by developing strategic plans, managing public information, and ensuring consistent brand representation.
Key Responsibilities
- Lead and coordinate strategic marketing, branding, communications, public information, and community engagement initiatives aligned with District goals.
- Develop and manage annual marketing plan, departmental budget, and marketing calendar to ensure timely execution of campaigns.
- Direct development and distribution of marketing and public information materials including advertising, social media, website content, and promotional materials.
- Manage digital communications platforms such as website, social media channels, digital displays, and public communication tools.
- Plan and participate in community outreach initiatives, public presentations, special events, sponsorships, advocacy, volunteer activities, and partnerships.
- Serve as the primary public information contact, coordinate media opportunities, prepare communications, and represent CityLink externally.
- Develop and maintain relationships with community organizations, stakeholders, vendors, partner agencies, and transit systems.
- Manage advertising programs, sponsorships, vendors, contracts, promotional inventory, and departmental purchasing.
- Collaborate with executive leadership and departments to support District initiatives, employee communications, and customer engagement.
- Provide leadership, supervision, performance management, and professional development for department staff.
- Monitor and evaluate marketing performance, social media engagement, campaign effectiveness, and customer feedback.
- Ensure consistency, accuracy, professionalism, and brand integrity across all communications and marketing materials.
- Attend Board of Trustees meetings and provide marketing-related reports and presentations.
- Represent the District at events, community functions, and committee meetings.
- Perform other duties as assigned.
Requirements
- Proven expertise in marketing, media relations, public communications, and campaign strategy.
- Proficiency in Microsoft Office and Adobe Creative Suite; skilled in graphic design, print production, web publishing, and social media management.
- Experience supervising teams, managing budgets, and aligning marketing efforts with organizational goals.
- Excellent verbal and written communication skills, including content creation and public spokesperson abilities.
- Strong organizational, analytical, and problem-solving skills with attention to detail.
- Ability to lead community engagement initiatives and enhance customer experience programs.
- Ability to evaluate campaign performance and engagement metrics for continuous improvement.
Education
4-year college degree in Marketing, Advertising, Business, Communications or closely related field
Additional information about the company collected by GoodWord
About CityLink
siteCityLink is a transit district focused on providing public transportation services while fostering community engagement and inclusive environments.
What Our Employees Say
- Opportunities for career growth and internal promotion are frequently mentioned by employees. (www.glassdoor.com)
- Supportive team culture and collaborative environment are highlighted as strengths of the workplace. (au.indeed.com)
- Comprehensive benefits, including health and wellness programs, are provided to employees. (www.transurban.com)
Challenges You Might Face
- Some staff report that the workload can be high, leading to work-life balance challenges. (www.seek.com.au)
- Limited parking options at office locations may cause inconvenience. (au.indeed.com)
- Some employees feel there are periods of slow technological innovation within certain teams. (www.glassdoor.com)