Job details
Social and Community Manager - Job Summary
Responsible for managing JioBLAST's online social presence and community by driving engagement, crafting digital narratives, and building a strong gamer and youth culture community.
Key Responsibilities
- Develop and execute social media strategy aligned with brand campaigns and partnerships.
- Manage daily social content calendars to ensure timely and culturally relevant communication.
- Collaborate with creators, internal teams, and agencies on social activations and live event coverage.
- Build and lead the JioBLAST community ecosystem, incorporating community insights into planning.
- Own and maintain the brand voice with a focus on gaming and youth culture.
- Track and analyze social performance metrics and share insights with stakeholders.
- Work cross-functionally to amplify campaigns, IP launches, and creator collaborations.
- Integrate social storytelling into brand experiences before, during, and after live shows.
Requirements
- Willingness and ability to travel as required.
- 3–6 years managing social media for youth, gaming, entertainment, or creator-led brands.
- Proven success in growing online communities and leading high-engagement campaigns.
- Strong understanding of Gen-Z internet culture, meme language, and creator economy.
- Experience with Hubspot, Meta Suite, YouTube Studio, Discord moderation, and social analytics tools.
- Excellent copywriting and trendspotting skills; bilingual fluency in English and Hinglish preferred.
- Ability to manage multiple stakeholders and deliver under tight timelines.
- Passion for gaming, esports, or pop culture preferred.
Additional information about the company collected by GoodWord
About BLAST
JioBLAST is a joint venture between Jio's RISE Worldwide and Danish esports company BLAST ApS, focused on growing and shaping the esports industry in India through world-class tournaments and digital entertainment.
What Our Employees Say
- BLAST is at the forefront of esports production, providing opportunities to work on high-profile global events. (blast.tv)
- The company emphasizes a creative and fast-paced work environment, fostering innovation and skill development. (blast.tv)
- BLAST offers the chance to collaborate with passionate and talented industry professionals. (blast.tv)
Challenges You Might Face
- Fast-paced event-driven culture may require irregular working hours, including weekends and travel. (www.glassdoor.co.uk)
- As a company in a competitive and evolving industry, job roles and responsibilities can change quickly. (www.glassdoor.co.uk)
- BLAST is a growing company, so some internal structures and processes are still being developed. (www.glassdoor.co.uk)