Job details
Social and Community Manager - Job Summary
The Social and Community Manager will drive conversations, fandom, and engagement across creators, gamers, and brands by crafting digital narratives, building online communities, and turning moments into movements within the esports and youth entertainment space.
Key Responsibilities
- Develop and execute a cohesive social media strategy across all key platforms aligned with brand campaigns and partnerships
- Manage daily social content calendars ensuring timely and culturally relevant communication
- Collaborate with creators, internal teams, and agencies to deliver social activations, videos, and live event coverage
- Build and lead the JioBLAST community ecosystem and bring insights into brand and content planning
- Maintain the brand voice online positioning JioBLAST within gaming and youth culture
- Track and analyze social performance metrics and share insights with stakeholders
- Work cross-functionally with Live Operations, Partnerships, and Creative teams to amplify campaigns
- Align with event and production teams to integrate social storytelling into brand experiences
Requirements
- 3–6 years managing social media for youth, gaming, entertainment, or creator-led brands
- Proven experience growing online communities and leading high-engagement social campaigns
- Deep understanding of Gen-Z internet culture, meme language, and creator economy
- Hands-on experience with Hubspot, Meta Suite, YouTube Studio, Discord moderation, and social analytics tools
- Excellent copywriting and trendspotting skills; bilingual fluency (English + Hinglish) preferred
- Ability to manage multiple stakeholders and meet tight deadlines
- Passion for gaming, esports, or pop culture is a plus
Additional information about the company collected by GoodWord
About BLAST
JioBLAST is a joint venture between Jio's RISE Worldwide and Danish esports company BLAST ApS, focused on growing and shaping the esports industry in India through world-class tournaments and digital entertainment.
What Our Employees Say
- BLAST is at the forefront of esports production, providing opportunities to work on high-profile global events. (blast.tv)
- The company emphasizes a creative and fast-paced work environment, fostering innovation and skill development. (blast.tv)
- BLAST offers the chance to collaborate with passionate and talented industry professionals. (blast.tv)
Challenges You Might Face
- Fast-paced event-driven culture may require irregular working hours, including weekends and travel. (www.glassdoor.co.uk)
- As a company in a competitive and evolving industry, job roles and responsibilities can change quickly. (www.glassdoor.co.uk)
- BLAST is a growing company, so some internal structures and processes are still being developed. (www.glassdoor.co.uk)