Job details
Social Media & Community Manager - Job Summary
Manage social media presence and community engagement for a healthcare tech company, focusing on content creation, editorial planning, and building relationships with clinicians and other stakeholders.
Key Responsibilities
- Own social media presence across LinkedIn, X (Twitter), and YouTube; expand into new channels.
- Develop and manage an editorial calendar that highlights mission, product releases, customer outcomes, and culture.
- Create engaging content assets like threads, carousels, shorts, and audiograms using tools such as Canva, Figma, and CapCut with AI assistance.
- Repurpose long-form content into multiple formats and collaborate on case studies, webinars, and launches.
- Build and engage an active community of clinicians, practice leaders, and other stakeholders; respond promptly and empathetically.
- Track and analyze metrics like reach, engagement, CTR, and lead quality to optimize content strategy.
- Maintain brand voice that is clear, compassionate, trustworthy, and forward-looking.
Requirements
- 3–6 years experience in social media, content, or community management for product-led B2B or health tech sectors.
- Proven portfolio demonstrating posts, threads, or videos that achieved meaningful engagement or results.
- Proficiency with Canva, Figma, CapCut, or equivalent tools, and AI tools for ideation and content clipping.
- Excellent written English, strong editorial judgment, and a strong ethical compass.
- Experience with LinkedIn thought leadership and short-form video content.
- Calm under deadlines with focus on quality and detail.
- Comfortable using analytics dashboards and simple growth models.
Additional information about the company collected by GoodWord
About Zenara Health
siteA healthcare company leveraging AI to assist clinicians, guide decisions through measurement, and improve patient outcomes.
What Our Employees Say
- Zenara Health is one of the fastest-growing pharmaceutical companies in India, offering opportunities for career growth. (www.zenarahealth.com)
- Focuses on innovation and quality in its product portfolio, providing employees a chance to work on advanced healthcare solutions. (www.zenarahealth.com)
- Part of the large, reputable Emcure Group, which brings stability and recognition in the pharma sector. (www.emcure.com)
Challenges You Might Face
- Relatively new company (established in 2021), so certain processes and structures may still be evolving. (www.zenarahealth.com)
- Limited global presence compared to some established pharma giants, which may restrict international exposure. (www.zenarahealth.com)
- Publicly available employee reviews and detailed benefits information are sparse, which may make it harder for job seekers to assess work culture. (www.glassdoor.co.in)