Job details
Social Media Manager - Job Summary
Lead Malco Automotive and Malco Marine's online presence by managing social media channels and fostering a strong, engaged community around the brands.
Key Responsibilities
- Build and maintain long-term relationships with detailers, creators, and shop owners.
- Recruit, onboard, and manage an ambassador and micro-influencer program to drive product reorders.
- Engage as the brand voice in social media comments and direct messages.
- Gather community feedback on products, competitors, and trends to inform marketing, product, and sales teams.
- Manage daily social media content across Instagram, TikTok, YouTube, Facebook, and LinkedIn for both brands.
- Collaborate with content creators to develop and adapt assets for different platforms.
- Create reactive content quickly and write platform-specific captions with authentic voice.
- Utilize AI tools for drafting, content reformatting, trend monitoring, and audience research.
- Analyze and report on engagement, community growth, ambassador performance, and share of voice to marketing leadership.
- Support offline brand events by capturing content and amplifying social engagement during trade shows and meetups.
Requirements
- Passion for detailing with practical knowledge of detailing techniques and products.
- Minimum 5 years of experience in social media, community, creator marketing, or brand management.
- Proven ability to grow an audience or community from small to meaningful.
- Experience as both a content creator and manager.
- Expertise with current social platforms as of 2026.
- Strong personal strategic approach and opinions.
- Competence in using AI tools as a productivity enhancer.
Education
Bachelor’s Degree in Marketing, Business Administration or related field
Additional information about the company collected by GoodWord
About Malco Products Inc.
siteMalco Products Inc. operates in the automotive and marine sectors, focusing on detailing products and community engagement.
What Our Employees Say
- Employee-owned (ESOP) structure, which provides employees with an ownership stake in the company and can enhance retirement benefits. (www.malcoproducts.com)
- Strong emphasis on employee wellbeing with comprehensive benefits, including wellness programs, health insurance, and paid time off. (www.malcoproducts.com)
- Company culture values teamwork, innovation, and workplace safety, fostering a positive and collaborative environment. (www.malcoproducts.com)
Challenges You Might Face
- As a manufacturing company, some job roles may require physically demanding work or repetitive tasks. (www.indeed.com)
- Being a mid-size company, opportunities for rapid upward mobility could be more limited compared to larger corporations. (www.glassdoor.com)
- Located in a small town (Annandale, MN), so a daily commute may be challenging for those living farther away or preferring urban amenities. (www.malcoproducts.com)