Key Responsibilities

• Own and manage brand presence across social media, influencer, ambassador, community, and advocacy channels.
• Develop and execute social media strategies to increase brand awareness, engagement, and community growth.
• Lead influencer and creator programs including paid partnerships, gifting campaigns, affiliate relationships, ambassador initiatives, and events.
• Identify, recruit, negotiate, and manage influencer and creator partnerships.
• Build and scale user-generated content programs promoting authentic customer storytelling.
• Create community engagement initiatives to foster loyalty, advocacy, retention, and growth.
• Develop campaigns, contests, ambassador programs, and customer engagement activations.
• Partner with Growth Marketing to support customer acquisition and paid media with creator and UGC content.
• Collaborate cross-functionally to maintain consistent brand messaging.
• Champion Voice of Customer program by collecting and analyzing customer feedback and social sentiment.
• Identify trends and insights to inform marketing and product initiatives.
• Manage community moderation, social listening, reputation management, and engagement.
• Partner with creative teams to develop social-first content and campaign assets.
• Track and analyze performance metrics and recommend improvements.
• Manage external agencies, influencer platforms, creator networks, ambassador software, and marketing partners.
• Stay current on social platforms, creator trends, and digital marketing innovations.