Job details
Salary range: $90,000 - $120,000 annually
Community Marketing Manager - Job Summary
Lead the community engagement strategy for ASUS and ROG in North America to build brand advocacy and manage community programs including ROG Elite Rewards and ASUS Membership.
Key Responsibilities
- Lead community engagement strategy in North America to strengthen end-user relationships and brand advocacy.
- Manage ROG Elite Rewards and ASUS Membership programs to drive engagement and loyalty.
- Oversee Reddit and forum engagement, monitor trends, and coordinate responses with teams.
- Develop and implement community-driven initiatives reflecting brand voice.
- Collaborate with Social Media, Product Marketing, Event, and PR teams for campaign integration.
- Plan and execute community activations, loyalty campaigns, and member engagement incentives.
- Coordinate logistics, timelines, creative briefs, and deliverables with attention to detail.
- Monitor community sentiment and engagement metrics to identify trends and opportunities.
- Provide monthly reports with insights and recommendations for program improvements.
- Work closely with HQ, agencies, and cross-functional teams to ensure consistent messaging.
- Partner with Product Managers and Social Media teams to align community initiatives with product roadmaps.
- Serve as subject-matter expert on loyalty programs and online community engagement.
Requirements
- Strong understanding of online community dynamics and loyalty programs.
- Proficient in CRM, Excel, Microsoft Office, Photoshop, JIRA, and social listening tools.
- Analytical skills to interpret data for marketing strategies.
- Excellent written and verbal communication skills in English.
- Strong collaboration and interpersonal skills for authentic community engagement.
- Ability to work in a fast-paced, flexible, and results-oriented environment.
Education
Bachelor’s degree (B.S. or B.A.) in Marketing, Advertising, or Business; Associate’s degree with 8+ years experience accepted.
Additional information about the company collected by GoodWord
About ASUS Computer International
siteASUS is a multinational technology company known for motherboards, PCs, monitors, and other hardware, with a global R&D workforce driving cutting-edge innovations. The ASUS Robotics and AI Center focuses on developing advanced robotics and AI technologies through multidisciplinary research.
What Our Employees Say
- Opportunity to work with cutting-edge technology and products in the computer hardware industry. (www.asus.com)
- Multinational environment with diverse and global teams, fostering international experience. (www.glassdoor.com)
- Comprehensive employee benefits including health insurance, retirement plans, and paid time off. (www.indeed.com)
Challenges You Might Face
- Work-life balance can be challenging due to demanding projects and tight deadlines. (www.glassdoor.com)
- Some employees have reported limited opportunities for career advancement within the company. (www.indeed.com)
- Communication between management and staff can be inconsistent, affecting team effectiveness. (www.glassdoor.com)